--- url: https://www.facebook.com/business/inspiration title: Ad Creative Inspiration & Best-In-Class Ad Examples on Facebook, Instagram & Messenger | [portál] Meta for Business crawled: 2026-04-10T07:59:45+00:00 --- [![Meta for Business \(formerly Facebook for Business\)](images/ff9eaa004920b7daa4072621f521b3d943dc3555.svg)](https://www.facebook.com/business) Get started Advertise Learn Support ![](images/bfb239942039893e398c4c94656b6adc735afe64.svg) ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg) ![](images/cd5f02a223073097f204045b2f4d4dca748ea1f6.svg) ## Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA3OTgxfQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Finspiration) [Start Now](https://www.facebook.com/adsmanager/?nav_source=fb4b) Go to Ads Manager __chevron-down__ [Create a Page](https://www.facebook.com/business/redirect/pages/creation/?campaign_id=163681540489385&creative&placement=%2Fbusiness%2Finspiration) ![](images/853ece23bcd7aaa0c0ebe979a8fe2efe6db6ab1a.svg) Inspiration ![](images/d5d9627854a71b3a225e1f10ca8f66fa22ac65c7.svg) ![](images/853ece23bcd7aaa0c0ebe979a8fe2efe6db6ab1a.svg) Tips ![](images/d5d9627854a71b3a225e1f10ca8f66fa22ac65c7.svg) ![](images/853ece23bcd7aaa0c0ebe979a8fe2efe6db6ab1a.svg) Reels Playbook ![](images/d5d9627854a71b3a225e1f10ca8f66fa22ac65c7.svg) ![](images/853ece23bcd7aaa0c0ebe979a8fe2efe6db6ab1a.svg) Influencer Guides ![](images/d5d9627854a71b3a225e1f10ca8f66fa22ac65c7.svg) ![](images/853ece23bcd7aaa0c0ebe979a8fe2efe6db6ab1a.svg) Tools ![](images/d5d9627854a71b3a225e1f10ca8f66fa22ac65c7.svg) ![](images/853ece23bcd7aaa0c0ebe979a8fe2efe6db6ab1a.svg) Business Partners ![](images/d5d9627854a71b3a225e1f10ca8f66fa22ac65c7.svg) ![](images/1f4b7c3cd9206b50dcd647b7db47aa82a1e41e99.svg) Your industry ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) # Meta Creative Center Tell us about you ## My business is Ecommerce ## and I want to get inspired. Let's go Inspiration ##### ![](images/4a367b443998ed5d65d4db7c23ef7f99f5ec14b7.webp) Creative inspiration ## Get inspired by small businesses with best-in-class video and image ads. ![](images/312c45e1de24422293fac4d8d2beabcb821cf024.svg) All Videos Images ![](images/e1bfa43e92faa56afbb5d695f020d493732d3b61.svg) ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **Advanced SimRacing** ##### ### Advanced SimRacing ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **Advanced SimRacing** ##### ### Advanced SimRacing ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **Coloring Pins** ##### ### Coloring Pins ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **Culotta Creations** ##### ### Culotta Creations ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **El Rey Court** ##### ### El Rey Court ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **El Rey Court** ##### ### El Rey Court Show More [Next page](/business/inspiration?page=2) ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **Advanced SimRacing** ##### ### Advanced SimRacing ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **Culotta Creations** ##### ### Culotta Creations ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **El Rey Court** ##### ### El Rey Court ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **Flores Para Os Refugiados** ##### ### Flores Para Os Refugiados ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **Ginjan Bros** ##### ### Ginjan Bros ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **Golde** ##### ### Golde Show More [Next page](/business/inspiration?page=2) ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **Advanced SimRacing** ##### ### Advanced SimRacing ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **Coloring Pins** ##### ### Coloring Pins ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **El Rey Court** ##### ### El Rey Court ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **Ginjan Bros** ##### ### Ginjan Bros ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **Golde** ##### ### Golde ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **HanaHana Beauty** ##### ### HanaHana Beauty Show More [Next page](/business/inspiration?page=2) Tips ![](images/312c45e1de24422293fac4d8d2beabcb821cf024.svg) Video Photo The basics ![](images/e1bfa43e92faa56afbb5d695f020d493732d3b61.svg) ##### ![](images/4a367b443998ed5d65d4db7c23ef7f99f5ec14b7.webp) Creative best practices ## See Meta’s best practices for creative success. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Film vertically. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Include sound. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Place key information within the safe zones. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Make your videos entertaining, relatable and digestible. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Put a face to your business. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Highlight your message in the first 3 seconds. ##### ![](images/4a367b443998ed5d65d4db7c23ef7f99f5ec14b7.webp) Creative best practices ## See Meta’s best practices for creative success. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Focus on the product or service. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Pay attention to aspect ratios. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Use high-resolution images. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Show your brand or logo. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Use text thoughtfully. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Use lighting and backgrounds to your advantage. ##### ![](images/4a367b443998ed5d65d4db7c23ef7f99f5ec14b7.webp) Creative best practices ## See Meta’s best practices for creative success. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Combine videos and images for better results. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Combine videos and images for better results. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Skip expensive production. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Keep your text focused and clear. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Expand on what’s already working. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) ##### ### Adopt a testing strategy. ##### Creators for business ## Connect with creators who can take your campaigns to the next level. Partner with creators to tap into trends, connect with new audiences and drive awareness and sales. [Learn more](/business/ads/creator-marketplace) Reels Playbooks ##### ![](images/4a367b443998ed5d65d4db7c23ef7f99f5ec14b7.webp) Reels Playbooks # Build your brand with Reels. Download our Playbooks to improve your Reels strategy, learn how to build Reels ads and discover why Reels are important for your business. ### [ Reels Playbook ![](images/e5268e0b2df2c5deadae6ec200e09667d75b3fbe.svg)](/business/f/1181380542887975?file_name=ReelsAdsGuide) ### [ Agency Superpack ![](images/e5268e0b2df2c5deadae6ec200e09667d75b3fbe.svg)](/business/f/1156915249034767?file_name=MetaRealTalkAgencySuperpack) Influencer Guides Tools Partners ##### ![](images/4a367b443998ed5d65d4db7c23ef7f99f5ec14b7.webp) Meta Business Partners ## Hire a Meta Business Partner to create videos and images for your business. Get the expert edge with help from partners who have helped businesses like yours. ##### ![ Shuttlerock ](images/13c50dcf34f54c286069fb18edf9ca579a635fdd.webp) ### Shuttlerock Create world-class digital creative using Shuttlerock’s Always-On Creative solution for Meta ads that combines human creativity with technology. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg) Get started ](/business/partner-directory/search?solution_type=creative_platform&ref=fmp_about_find_partner_hero_cta&id=1927661670854986§ion=overview) [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg) How it works ](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.shuttlerock.com%2Fmeta%3Ffbclid%3DIwAR0yw0hROmxQGgRd8HkFg5EppvXs1z-2Nwtqcun2m5YpQYrVqYQM6zBlUyM&h=AT4BdZ62_KYTd-JFgZ2Ej-N6I-QjFFdTNjn2hcRsTGZwQfgs4aYc2yJWrcgT0NbpzsIAwFxIhdmUZ2nBNXFSSSn1MyOPhDNEow_6qvytqEr4XB8NYF21MPbZ47EShHzyB767kCVJvkA9ig) ##### ![ 99designs ](images/4f546e5b80bb10a8e8f8c7e6eefb20072d2cd445.webp) ### 99designs Match with designers who are vetted for their experience with Meta ads to start telling your story with custom-designed ad creative. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg) Get started ](/business/partner-directory/search?solution_type=creative_platform&ref=fmp_about_find_partner_hero_cta&id=922222301640335§ion=overview) [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg) How it works ](https://l.facebook.com/l.php?u=https%3A%2F%2F99designs.com%2Ffacebook%3Futm_source%3Dpartner%26utm_medium%3Dreferral%26utm_campaign%3Dfacebook%26utm_content%3Dapplisting%26fbclid%3DIwAR2GCR50s08jeWszObmGqu_OL-1_WGifJatCAcgrhDkejAYdHa1t3R-cKQA&h=AT5mhWuTyLXT3ih905amOvM_bN0rKgFNN2FP4RNWzWhmOBbWqY7JHyJLF1J50hGYlZ95G7kM6j4KmYo7g5LNR9RR2xaG_NG6tdxbkuhPs04qDXWuVqIeIv6uHL0T1kCqNxqhVRT-IankRQ) ##### ![ Popular Pays ](images/731e5f1b7e784bab18c8b1c8bd740952ad52a912.webp) ### Popular Pays Access a trusted network of creators to produce content on any channel, guide your strategy and grow your desired business outcomes. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg) Get started ](/business/partner-directory/search?solution_type=creative_platform&ref=fmp_about_find_partner_hero_cta&id=178091209440308§ion=overview) [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg) How it works ](https://l.facebook.com/l.php?u=https%3A%2F%2Fpopularpays.com%2F%3Ffbclid%3DIwAR2dBLm8H7Ln9h9L07Noa66tws6bBgeWMe0VfKrUKpstdSJcs3V_SimA_Ss&h=AT5KjOgCgHcIx3CVCGKqXipcQung-qxQK7m59qCIkS-uYfHN-x1r-uf7RGCV8qfq44KaOzCh0mnCMRnjh1Mr5OjTsxB6IL_0osSW7BzJ3VH1hRK5qsU8FLMQJ17kR7j-dDAGWKq3thQBmA) [Explore Meta’s Partner Directory](/business/partner-directory/search?solution_type=creative_platform&ref=fmp_about_find_partner_hero_cta) Please note that partner recommendations are provided for reference only. If you would like to find out more about a partner’s individual offerings, we recommend that you reach out to the partner directly to find out more about their services. 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[English (US)](https://www.facebook.com/business/inspiration "Angličtina \(USA\)")[English (UK)](https://en-gb.facebook.com/business/inspiration "Angličtina \(Spojené kráľovstvo\)")[Español](https://es-la.facebook.com/business/inspiration "Španielčina")[Português (Brasil)](https://pt-br.facebook.com/business/inspiration "Portugalčina \(Brazília\)")[Français (France)](https://fr-fr.facebook.com/business/inspiration "Francúzština \(Francúzsko\)")[Español (España)](https://es-es.facebook.com/business/inspiration "Španielčina \(Španielsko\)")Ďalšie jazyky[العربية](https://ar-ar.facebook.com/business/inspiration "Arabčina")[Tiếng Việt](https://vi-vn.facebook.com/business/inspiration "Vietnamčina")[Italiano](https://it-it.facebook.com/business/inspiration "Taliančina")[Deutsch](https://de-de.facebook.com/business/inspiration "Nemčina")[ภาษาไทย](https://th-th.facebook.com/business/inspiration "Thajčina")[中文(台灣)](https://zh-tw.facebook.com/business/inspiration "Tradičná čínština \(Taiwan\)")[Čeština](https://cs-cz.facebook.com/business/inspiration "Čeština")[Dansk](https://da-dk.facebook.com/business/inspiration "Dánčina")[Ελληνικά](https://el-gr.facebook.com/business/inspiration "Gréčtina")[Suomi](https://fi-fi.facebook.com/business/inspiration "Fínčina")[Français (Canada)](https://fr-ca.facebook.com/business/inspiration "Francúzština \(Kanada\)")[עברית](https://he-il.facebook.com/business/inspiration "Hebrejčina")[हिन्दी](https://hi-in.facebook.com/business/inspiration "Hindčina")[Magyar](https://hu-hu.facebook.com/business/inspiration "Maďarčina")[Bahasa Indonesia](https://id-id.facebook.com/business/inspiration "Indonézština")[日本語](https://ja-jp.facebook.com/business/inspiration "Japončina")[한국어](https://ko-kr.facebook.com/business/inspiration "Kórejčina")[Bahasa Melayu](https://ms-my.facebook.com/business/inspiration "Malajčina")[Norsk (bokmål)](https://nb-no.facebook.com/business/inspiration "Nórčina \(bokmal\)")[Nederlands](https://nl-nl.facebook.com/business/inspiration "Holandčina")[Polski](https://pl-pl.facebook.com/business/inspiration "Poľština")[Português (Portugal)](https://pt-pt.facebook.com/business/inspiration "Portugalčina \(Portugalsko\)")[Română](https://ro-ro.facebook.com/business/inspiration "Rumunčina")[Русский](https://ru-ru.facebook.com/business/inspiration "Ruština")[Svenska](https://sv-se.facebook.com/business/inspiration "Švédčina")[Türkçe](https://tr-tr.facebook.com/business/inspiration "Turečtina")[中文(简体)](https://zh-cn.facebook.com/business/inspiration "Zjednodušená čínština \(Čína\)")[中文(香港)](https://zh-hk.facebook.com/business/inspiration "Tradičná čínština \(Hongkong\)") ![](images/3910f43ef1b07e2e2045c6f21308e6f4219b5ff4.webp) #### ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg)Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA3OTgxfQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Finspiration) __ Povoliť používanie cookies zo služby Facebook v  tomto prehliadači? Používame cookies a podobné technológie, ktoré nám pomáhajú poskytovať a zlepšovať obsah v [Produktoch Meta](https://www.facebook.com/help/1561485474074139). Používame ich aj na poskytovanie bezpečnejšieho prostredia pomocou informácií, ktoré získavame z cookies v službe Facebook a mimo nej, a na poskytovanie a zlepšovanie Produktov Meta pre ľudí, ktorí majú účet. __ Nevyhnutné cookies: Tieto cookies sa vyžadujú na používanie Produktov Meta. Sú nevyhnutné na správne fungovanie našich lokalít. __ Cookies od iných spoločností: Používame cookies od iných spoločností na to, aby sme vám zobrazovali reklamy mimo Produktov Meta a  poskytovali vám funkcie, ako sú mapy a videá v Produktoch Meta. Tieto cookies sú nepovinné. Nepovinné cookies, ktoré používame, máte pod kontrolou vy. V našich [Zásadách používania cookies](https://www.facebook.com/policies/cookies/) si môžete prečítať viac o cookies a o tom, ako ich používame. Svoje voľby môžete kedykoľvek skontrolovať alebo zmeniť. Informácie o cookies ![](images/99ed065db9cc5593fc07e01fbe9c3cce2df634c7.png) Čo sú cookies? Viac informácií ![](images/3bbef264b25658a68cd4770e7f8be23280326d61.png) Prečo používame cookies? Viac informácií ![](images/91db0a6d8a74268c645f2888c77d51c6c0ac21a3.png) Čo sú produkty Meta? Viac informácií ![](images/1f96e0a156e8e4e9ea5e15d626110bf53fe0e8e5.png) Váš výber cookies Viac informácií Cookies od iných spoločností Používame cookies od [iných spoločností](https://www.facebook.com/privacy/policies/cookies/?annotations\[0\]=explanation%2F3_companies_list), aby sme vám zobrazovali reklamy mimo našich produktov a poskytovali vám funkcie, ako sú mapy, platobné služby a videá. Výber cookies podľa kategórie Ako používame tieto cookies Ak povolíte tieto cookies Ak tieto cookies nepovolíte Ďalšie spôsoby, ako môžete mať svoje informácie pod kontrolou Spravujte svoje reklamné prostredie v Centre účtov Viac informácií o onlinovej reklame Ovládanie cookies prostredníctvom nastavení prehliadača Povoliť všetky cookies Odmietnuť nepovinné cookies Povoliť všetky cookies Odmietnuť nepovinné cookies __ ## How to use Advantage+ creative in Ads Manager Follow a few simple steps to instantly create high-performing versions of your ads. ![](images/ec9af3f2f7082f5b1603c7209315a078fd90eae3.webp) ##### STEP #1 ### Getting started * Open Ads Manager, then click **Create**. * Choose a **sales, traffic, leads, app promotion or engagement** objective. ![](images/68e4482357c79f84007bd9058341f35649fe6f95.webp) ##### STEP #2 ### Select your ad creative * Under Ad setup, select **Manual upload.** * Select **Single image or video** as the Format. ![](images/fc7fd7199ab741e20af114850e1a1cce2b90b792.webp) ##### STEP #3 ### Optimize your ad creative * Under **Ad creative** , add a single image or video. * Turn on all **Advantage+ creative** optimizations to automatically add available features to your ads. ![](images/585a7b8854cdac8b68af30acd027fd56913ad105.webp) ##### STEP #4 ### Set up a test and write ad text * *Optional: Select the box next to A/B test to see your ad results with and without Standard enhancements. * Next, write one version of your primary text, headline and description. Meta will automatically create 4 other versions. ![](images/d150bf1929489b0e121ad75c1f35bfac4eced1a4.webp) ##### STEP #5 ### Publish your ad * Preview how your ad text and image or video will appear in different placements. * Click **Publish**. [Create campaign](/adsmanager) __ __Prehrať -1:23 __ Vypnúť zvuk __Zobraziť na celej obrazovke ![](images/1a78df0dee542280e26991bbfbc247b41cdf7e6b.webp) Možnosti zdieľania a nahlasovania ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) __ __Prehrať -1:27 __ Vypnúť zvuk __Zobraziť na celej obrazovke ![](images/1a78df0dee542280e26991bbfbc247b41cdf7e6b.webp) Možnosti zdieľania a nahlasovania ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) __ __Prehrať -1:35 __ Vypnúť zvuk __Zobraziť na celej obrazovke ![](images/1a78df0dee542280e26991bbfbc247b41cdf7e6b.webp) Možnosti zdieľania a nahlasovania ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) __ __Prehrať -1:35 __ Vypnúť zvuk __Zobraziť na celej obrazovke ![](images/1a78df0dee542280e26991bbfbc247b41cdf7e6b.webp) Možnosti zdieľania a nahlasovania ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ![](images/602f0446a6b599ee9aeaec33a07f5e3461fcb287.webp) ![](images/dd1e71c52c3933cb9c517439a1c8913eac900c5a.webp) ## Use text thoughtfully. Avoid including too much text on your image, which can make the ad look cluttered and may impact performance. * Do not place text over the primary visual(s). * Use a modern, clean font in a large enough type size. * Use text in a contrasting hue to make it easy to read. ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ![](images/e79777a9a709da4866a0b29ea89728835d349b8c.webp) **El Rey Court** New Mexico, USA Originally built in 1936, El Rey Court is a hotel in the heart of Santa Fe. With a swim club, bar, restaurant and live music, El Rey Court delights locals and tourists with a plethora of fun activities. Try these creative practices inspired by El Rey Court: * Skip expensive production and use natural lighting. * Showcase photos from your customers for a personalized touch. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/elreycourt/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/elreycourt)[![Web](images/70ee86b386ad85cfff8358d64beab602a0da1abf.webp)](https://l.facebook.com/l.php?u=https%3A%2F%2Felreycourt.com%2F%3Futm_id%3D97758_v0_s00_e0_tv0&h=AT5bthwqP6_Qg6tWXhMWDy01pQtZdQ3xNYOPPpU96jobPUYB_sZQFk7PzLI41eDWrexxToQWZSVYq4-40Q0jxh0LwE5Yoc4ti3T0b2tQGN8TUA-OwP_T5hmVu6nGCZCyt0r2_7ptaGcn5A) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ![](images/bca9eafa0d805835ca3ab173127d63c2829d2cd7.webp) **Coloring Pins** New York, USA Product designer and entrepreneur Essence Hayes is the owner of Coloring Pins, an ecommerce brand based in New York that sells accessories and merchandise celebrating Black culture. Try these creative practices inspired by Coloring Pins: * Focus on the product by highlighting your best sellers in a single photo. * Skip expensive production and showcase the details of your craft. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/coloringpins/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/Coloringpins/) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ![](images/a90000a7d15959e905c2b74a8e41a8ba5cf5359e.webp) ## Use high-resolution images. High-resolution images look best on Facebook, Instagram and across the web. Most mobile phones capture high-resolution images that meet [Meta’s minimum recommendations for image pixels](/business/help/469767027114079?id=271710926837064). ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ![](images/b79484c3288e6e76492e7a3ff1fa06b4ae023c2f.webp) **Advanced SimRacing** Montreal, Canada Founded in 2020, Advanced SimRacing is a North American racing simulation chassis manufacturer and digital motorsport equipment retailer. Try these creative practices inspired by Advanced SimRacing: * Highlight the details with close-up product shots. * Use the carousel format to share more angles and details of your products and events. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/advancedsimracing/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/advancedsimracing)[![Web](images/70ee86b386ad85cfff8358d64beab602a0da1abf.webp)](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.advancedsimracing.com%2F&h=AT6qrv9HUGHOhM31Z8xHMWrdZoF4TSqsdXE3O6TxHjsHx-eobK1pTMwgwJvYKp7bETqJvtWDwKFREJkvk7rFp512WaS6FE1QKw_Z3hCu-xUNxpbUCg2nt0vFQ45VeLBSopilD5M-u7C-yg) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) ## Include sound. Use sound as a delightful addition to your videos, whether it’s music, voiceover or sound effects. When creating a video or Reel for an ad, make sure to use original sounds you create, or download royalty-free tracks and sound effects from [Meta’s sound collection](/sound). ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) ![](images/c05e96dbcf717e0dd463da3d065fe90b6fe80406.webp) ![](images/2f3964684553f2ecc7cb3fe494510cf45667253c.webp) ## Pay attention to aspect ratios. Capture your images for the ad placements you want to feature them in by framing for the most popular aspect ratios: * **9:16** for Reels, Stories, Apps and sites * **1:1** for Feeds, In-stream and Carousel ads * **1.91:1** for Right column and Search results You can use [Ads Manager’s media cropping tool](/business/help/268849943715692?id=603833089963720) to customize your ad images for all of the placements listed above. Then, turn on all [Advantage+ creative optimizations](/business/m/advantage-creative) to automatically customize your image for every member of your audience. ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) **Advanced SimRacing** Montreal, Canada Founded in 2020, Advanced SimRacing is a North American racing simulation chassis manufacturer and digital motorsport equipment retailer. Try these creative practices inspired by Advanced SimRacing: * Optimize for video formats, like Reels, by filming vertically in a 9:16 aspect ratio. * Show a behind-the-scenes timelapse of your process. * Put a face to the business by featuring people interacting with your product. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/advancedsimracing/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/advancedsimracing)[![Web](images/70ee86b386ad85cfff8358d64beab602a0da1abf.webp)](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.advancedsimracing.com%2F&h=AT5irWS6nXYtPbaV5XTdxx4c5mtHLzsN93TlOFts21gGfcMBaxsmGd_CxB42QRPVEioBMPqwHknRvzGOKBzaJmaGMgEpUCmUryZBd2JC8K2oqwJ4fLcM32ULENh0SHbFCOdjsTYaiCkTMA) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) ## Place key information within the safe zones. Avoid placing your most important video content—usually products, faces and text—in the top 14% and bottom 35% of the screen to [fit within the safe zones](https://www.facebook.com/business/help/980593475366490?id=1240182842783684). When using text overlays: * Use a modern, clean font that is clear and easy to read. * Don’t obstruct the main visuals in your video. * Communicate one key message or call-to-action. ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) **El Rey Court** New Mexico, USA Originally built in 1936, El Rey Court is a hotel in the heart of Santa Fe. With a swim club, bar, restaurant and live music, El Rey Court delights locals and tourists with a plethora of fun activities. Try these creative practices inspired by El Rey Court: * Skip expensive production and use natural lighting. * Showcase photos from your customers for a personalized touch. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/elreycourt/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/elreycourt)[![Web](images/70ee86b386ad85cfff8358d64beab602a0da1abf.webp)](https://l.facebook.com/l.php?u=https%3A%2F%2Felreycourt.com%2F%3Futm_id%3D97758_v0_s00_e0_tv0&h=AT4jzLmvGwpebkDu2mow6OS25hhGNVhtBZmSBqjmS43Cb3ZLJKTTBW016hqu62Oc9LHQ-GXT9C6jjfUK7zTVtf2VZKLGOOFaEBKSVkwBYHZgJMsn5dO5rvOb0SG_HPBrEoPhy6lspRhzYQ) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) **Advanced SimRacing** Montreal, Canada Founded in 2020, Advanced SimRacing is a North American racing simulation chassis manufacturer and digital motorsport equipment retailer. Try these creative practices inspired by Advanced SimRacing: * Optimize for video formats, like Reels, by filming vertically in a 9:16 aspect ratio. * Show a behind-the-scenes timelapse of your process. * Put a face to the business by featuring people interacting with your product. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/advancedsimracing/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/advancedsimracing)[![Web](images/70ee86b386ad85cfff8358d64beab602a0da1abf.webp)](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.advancedsimracing.com%2F&h=AT5TeIuXl0h3eJPiPMNjmkliiOtTFJWs7LLYtHzNitjtN2dulCqluS0AftYkToLe7k4pU0-s_XquwRVdUjMWjhAb7WR2irSX8rTTpSo0abxqHrnOtp2QVH1njkG1NMtg4seZrNDd9u9pPw) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) **El Rey Court** New Mexico, USA Originally built in 1936, El Rey Court is a hotel in the heart of Santa Fe. With a swim club, bar, restaurant and live music, El Rey Court delights locals and tourists with a plethora of fun activities. Try these creative practices inspired by El Rey Court: * Optimize for video formats, like Reels, by filming vertically in a 9:16 aspect ratio. * Use a static image over a video for a unique way to capture attention. * Showcase work from your customers for a personalized touch. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/elreycourt/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/elreycourt)[![Web](images/70ee86b386ad85cfff8358d64beab602a0da1abf.webp)](https://l.facebook.com/l.php?u=https%3A%2F%2Felreycourt.com%2F%3Futm_id%3D97758_v0_s00_e0_tv0&h=AT6v-5xS53RTCP2vhHNBP2uzxiJJHWRpU9_WpEUzS8eqG-OeANXUu8O_h9I2KVfgAAkIN-j32VySU5QMtRhkMNlXfwdrP3I7p07RsZDHDZ2Vj0zk4hqhM6OV1VcYK9JZrW1vQ_pejKO-Ow) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ## Use lighting and backgrounds to your advantage. For the best results, ensure your images are properly lit and feature simple backgrounds. Face your products or key visuals toward a natural light source, such as an open window. Set up an image background using simple items like a single color board or wall that help make your images stand out. ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) **Hanahana Beauty** USA Starting with shea butter sourced in Ghana, Hanahana Beauty launched a consciously clean beauty and skincare brand with products like body butter, lip balm, moisturizing bars and more. Try these creative practices inspired by Hanahana Beauty: * Mix your product shots with lifestyle shots. * Use post text to ask a question or provide valuable product information. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/hanahana_beauty/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/hanahanaskincare)[![Web](images/70ee86b386ad85cfff8358d64beab602a0da1abf.webp)](https://l.facebook.com/l.php?u=https%3A%2F%2Fhanahanabeauty.com%2F&h=AT5SicLKbNnb3Q5SHECARxOYXRWpB8do1lOSQQVYZYcTGhFr-niLkPedpJCw1Sbnmj9gka66K_sxqgRJMRElwgjl9DuUxSxeJl1_Y9xD051Y6-GBkoWbgvcfL4pifwWleN5Nugc4m22BgQ) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) **Advanced SimRacing** Montreal, Canada Founded in 2020, Advanced SimRacing is a North American racing simulation chassis manufacturer and digital motorsport equipment retailer. Try these creative practices inspired by Advanced SimRacing: * Highlight the details with close-up product shots. * Use the carousel format to share more angles and details of your products and events. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/advancedsimracing/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/advancedsimracing)[![Web](images/70ee86b386ad85cfff8358d64beab602a0da1abf.webp)](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.advancedsimracing.com%2F&h=AT6A74JHGbdcM7eSrRHd745j8pmIRXYSa_946SprMaFYsJWgLiGX6x0o8XwDZSIlZbmpm_svg0F87_o7dCMEL4oR7Iuy8YsqfqsFDy7vMTbyaFBc39UJEtE_0XMNupyLZkmoHjJKiFYaFQ) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ## Focus on the product or service. Use images that feature the product as the focal point. If you’re using existing images, consider cropping them to showcase your product as the star. If you’re advertising a service, ensure you’re clearly explaining the value of the service(s) you’re offering. * Show people using your product or service to help your audience visualize themselves doing the same thing. * Capture images of what makes your business stand out from competitors. * Avoid stock imagery that is vague or does not accurately convey what your business sells or offers. ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) **Coloring Pins** New York, USA Product designer and entrepreneur Essence Hayes is the owner of Coloring Pins, an ecommerce brand based in New York that sells accessories and merchandise celebrating Black culture. Try these creative practices inspired by Coloring Pins: * Focus on the product by highlighting your best sellers in a single photo. * Skip expensive production and showcase the details of your craft. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/coloringpins/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/Coloringpins/) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) **Ginjan Bros** New York, USA Founded by brothers Mohammed and Rahim Diallo, Ginjan Bros products are available in Whole Foods and other major retailers. Offering cold-pressed ginger drinks, bissap drinks and coffee inspired by Africa, they have 2 retail locations that you can visit in Brooklyn. Try these creative practices inspired by Ginjan Bros: * Make your product and packaging the focus of your image. * Skip expensive production and use natural lighting. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/ginjanbros/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/ginjanbros)[![Web](images/70ee86b386ad85cfff8358d64beab602a0da1abf.webp)](https://l.facebook.com/l.php?u=https%3A%2F%2Fginjanbros.com%2F&h=AT5bERsRT7tGzn8HoDA_VZsajqidPuQXgBMiG8cD_ph3UTZ9QF9qF0vl_cRgDWBEq_nEanBvZ9Z7i_99-GiTAKyYzI-XBpwP2zqyXN4xnhtK4RSZX3lmupm4DfTe7-hOIBNLZ0rxUxPJbg) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ## Show your brand or logo. People engage more with brands they know or businesses that appear credible. Use images that show off your brand name or logo, such as on a specific product or storefront sign. ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ## Adopt a testing strategy. The best way to discover what ad strategy works for your business is to test the results. Fortunately, Meta offers built-in tools that can test 2 different versions of your ad to identify a clear winner. Tip: Test only one variable at a time, like 2 different videos, images or messaging. Use the [A/B testing tool in Ads Manager](https://adsmanager.facebook.com/adsmanager/manage/accounts) to set up new A/B tests or the [Experiments tool](/test-and-learn/test) to set up a test using your existing campaigns. ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) **Ginjan Bros** New York, USA Founded by brothers Mohammed and Rahim Diallo, Ginjan Bros products are available in Whole Foods and other major retailers. Offering cold-pressed ginger drinks, bissap drinks and coffee inspired by Africa, they have 2 retail locations that you can visit in Brooklyn. Try these creative practices inspired by Ginjan Bros: * Optimize for video formats, like Reels, by filming vertically in a 9:16 aspect ratio. * Use lightweight animation. * Place text in the center of your video to fit within safe zones. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/ginjanbros/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/ginjanbros)[![Web](images/70ee86b386ad85cfff8358d64beab602a0da1abf.webp)](https://l.facebook.com/l.php?u=https%3A%2F%2Fginjanbros.com%2F&h=AT7cM5F_62uf1RSi0WS7KSC4j-2I8nF8DAKv3o7sDELsFGfEDCK5bxOzmwy8S3lE6-UO751Tenyq5qcuwI61XR-9hAqXm0QF8o10Nb7D0lKdC44yqRQcQwHpTKPRBB5DyFa4K4AGIJhSqg) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ## Make your videos entertaining, relatable and digestible. Follow these 3 tips to keep your customers engaged with videos that are: * **Entertaining:** Ask a question to encourage people to watch until the end. * **Relatable:** Show the day-to-day process of running your business by sharing behind-the-scenes footage. * **Digestible:** Use text and audio to make it clear what you’re promoting and what you want your audience to do next. ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ## Define your brand identity. Your brand goes far beyond your logo. Define your brand identity to maintain consistency across social, web and other channels, and improve brand recall. Tip: Create a brand kit that includes your value proposition, mission, color palette, typography/typeface, keywords, logo(s), contact information, visual style guide and messaging guide. ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) **El Rey Court** New Mexico, USA Originally built in 1936, El Rey Court is a hotel in the heart of Santa Fe. With a swim club, bar, restaurant and live music, El Rey Court delights locals and tourists with a plethora of fun activities. Try these creative practices inspired by El Rey Court: * Optimize for video formats, like Reels, by filming vertically in a 9:16 aspect ratio. * Use a static image over a video for a unique way to capture attention. * Showcase work from your customers for a personalized touch. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/elreycourt/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/elreycourt)[![Web](images/70ee86b386ad85cfff8358d64beab602a0da1abf.webp)](https://l.facebook.com/l.php?u=https%3A%2F%2Felreycourt.com%2F%3Futm_id%3D97758_v0_s00_e0_tv0&h=AT6NSKoP2We3MXI1C70VS64NsuB6DPHX-meHhahxReLN9AM27KxvM0FgCsmmV5O8ldDQ3avzTR43QuqnyZ6zGzTKspmLVTy8q_YgGFZnnJtyLSHZhozTgVmtCjc5ySbbsfDGw4MFK2ISvg) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ## Combine videos and images for better results. Use multiple creative asset types in your campaigns—such as a video paired with an image—to help improve sales and top-of-mind awareness. Tip: Publish your video ad first, then edit the campaign in Ads Manager and add a complementary image that speaks to your same core brand message. ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ## Keep your text focused and clear. Communicating what you want your audience to do is the most important goal of your ad. Use the primary text, headline, description and call-to-action button to give your audience a clear next step, whether it’s subscribing to your newsletter, booking an appointment on your website or purchasing a product. Tip: Keep your text as short as possible. Limit primary text to 125 characters or less, headline text to 40 characters or less and description text to 25 characters or less for the best results. ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) **Flores Para Os Refugiados** Brazil Based in Brazil, Flores Para Os Refugiados is a retail and service-based business specializing in custom floral arrangements. Using a variety of colorful materials, owner Kety Shapazian has an eye for unique design. Try these creative practices inspired by Flores Para os Refugiados: * Optimize for video formats, like Reels, by filming vertically in a 9:16 aspect ratio. * Feature yourself in your videos, as well as fun highlights, like stickers. * Highlight the details and craftsmanship of your products. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/floresparaosrefugiados/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/floresparaosrefugiados) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ## Highlight your message in the first 3 seconds. Showcase your most important message—a new product, event details, a special offer or a popular service—within the first 3 seconds of your video. Include your logo or company name to make your business more memorable. For the best results: * Keep your ad copy under 300 characters. * Place copy near the center of the video. * Use an emoji in the caption. ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) **Culotta Creations** Washington, USA Founded by artist Kristin Culotta, Culotta Creations offers services such as custom stained glass, modern home decor services, window paneling, installation art, workshops and private lessons. Try these creative practices inspired by Culotta Creations: * Optimize for video formats, like Reels, by filming vertically in a 9:16 aspect ratio. * Showcase behind-the-scenes footage of your services. * Skip expensive production. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/culottacreations/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/culottacreations/)[![Web](images/70ee86b386ad85cfff8358d64beab602a0da1abf.webp)](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.culottacreations.com%2F&h=AT5rRsxal5F0_jwVfJVWr9bw49fBHsNmUj4TslggKo-bh5-6UN9ClQP2M2zYbAu0mDUkDWnlH8eygkawjS-fb4ZOngSSxhw9y8lRJaZKf5xk49Cuq_EbCLZaYk3wXKc96cTQEdXtQ68brg) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ## Film vertically. Vertical videos are more likely to capture attention. Start optimizing for video ad formats like Reels and Stories by filming vertically in a 9:16 aspect ratio. You can also use [Ads Manager’s media cropping tool](/business/help/268849943715692?id=603833089963720) to customize your 9:16 videos for other placements like Feed and in-stream videos. Make sure to select **Advantage+ placements** or manually select 6 or more placements in Ads Manager—including Reels—to make the most of your vertical video ads. ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) **Golde** New York, USA Founded in Brooklyn in 2017, Golde is an ecommerce beauty brand specializing in superfood self-care products. With 100% natural and vegan-friendly products, Golde also donates a portion of each product to nonprofits. Try these creative practices inspired by Golde: * Optimize for video formats, like Reels, by filming vertically in a 9:16 aspect ratio. * Put a face to the business by featuring people using your products. * Give a countdown to pre-orders for a new product launch. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/golde/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/hellogolde)[![Web](images/70ee86b386ad85cfff8358d64beab602a0da1abf.webp)](https://l.facebook.com/l.php?u=https%3A%2F%2Fgolde.co%2F&h=AT4co-MtXicJFeS3TOT64b8jUcJ3PKiJ3YoUCcPqpOecz8jNe2m35DM5tlXqKYFnv4m0amvUvrU8RTYRRXNcEtpMXpE6G6XNlrdnRur7kTbxufuSZbZRQeTu30B5hj5aDGZpSmuwVB1jjA) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) **Culotta Creations** Washington, USA Founded by artist Kristin Culotta, Culotta Creations offers services such as custom stained glass, modern home decor services, window paneling, installation art, workshops and private lessons. Try these creative practices inspired by Culotta Creations: * Optimize for video formats, like Reels, by filming vertically in a 9:16 aspect ratio. * Showcase behind-the-scenes footage of your services. * Skip expensive production. Follow their journey: [![Instagram](images/eab61983668652bc2d3f5552cf46a5c62300d72e.webp)](https://www.instagram.com/culottacreations/)[![Facebook](images/7bbf15ef66f2eca851af9f129de123b4d8d5772b.webp)](https://www.facebook.com/culottacreations/)[![Web](images/70ee86b386ad85cfff8358d64beab602a0da1abf.webp)](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.culottacreations.com%2F&h=AT454REqGzaLkJOHlqTLP69mXjny1yOVa4scv9LTmo9wPWyie0m8UB8THF0vaIVVS1doD_ipyuFjc365REuzjgoKCPdRl_vSHkHOTFMhQqb8kaREqpZZBAvpZq3NYsiqXxcxNNFdQ0Qfaw) ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ## Expand on what’s already working. Take a look at your organic posts to see what kind of content your audience is already engaging with most. If behind-the-scenes videos featuring your products or services consistently result in higher levels of engagement than images of your products or services alone, expand on what’s already working by sharing a few of the most memorable details in your ads. Tip: Ask your customers, team members, friends and family which posts they find the most engaging and why. Then, turn those posts into ads to understand how they perform with your target audience. ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ## Put a face to your business. Reels ads with a human presence had a 25% higher CTR (click through rate) than those that did not.1 Including people in your videos helps potential customers relate to your business. Don’t be afraid to put yourself, a member of your team, a spokesperson or even your customers in your videos to sell the story behind your brand. You can also [partner with a creator](/business/ads/creator-marketplace) to reach new audiences. Campaigns with lower production value also drove higher ad recall than campaigns with higher production value,2 so focus less on perfection and more on being relatable to your audience. ![](images/9303830dac159f90f451aae7fd9b7176c4461e5a.webp) ![](images/bd9a559bfe6057b76d1d552685d3b23dad3dc596.svg) Previous Next ![](images/415a351844fd95b530815749bfbeeb770099e860.svg) ## Skip expensive production. In a recent Meta study, campaigns with lower production value videos drove a significantly higher lift in ad recall compared with high-production campaigns.1 Tip: Shoot your ad videos and images vertically on your mobile phone. Then, use [Reels templates](https://www.instagram.com/instagramforbusiness/guide/try-these-reels-templates-for-your-business/17990972935565078/) to edit your images into a video in a few simple steps.