--- url: https://www.facebook.com/business/help/980593475366490?id=1240182842783684 title: About text overlays and the safe zone for ads in Stories and Reels | Meta Business Help Center crawled: 2026-04-10T08:01:25+00:00 --- [![Meta for Business \(formerly Facebook for Business\)](images/ff9eaa004920b7daa4072621f521b3d943dc3555.svg)](https://www.facebook.com/business?id=1240182842783684) Get started Advertise Learn Support ![](images/c3257d9f030e239dc0d6c02dfa28d5ef0efaf25d.svg) ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg) ![](images/f9a5d0e688c47db25944ca28ba3de9e7b962ec52.svg) ## Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA4MDgzfQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F980593475366490%3Fid%3D1240182842783684) [Start Now](https://www.facebook.com/adsmanager/?nav_source=fb4b) Go to Ads Manager __chevron-down__ [Create a Page](https://www.facebook.com/business/redirect/pages/creation/?campaign_id=163681540489385&creative&placement=%2Fbusiness%2Fhelp%2F980593475366490) [ Centrum pomoci pre firmy ](/business/help) [![](images/f5c47de4a618a25137a196476d14aa0ba904f2e4.svg)Získať podporu](/business/help/support) # About text overlays and the safe zone for 9:16 ads in Stories and Reels Táto pomoc nie je k dispozícii vo vašom jazyku. Vyberte si niektorý z jazykov: Vyberte jazyk __ We’ve updated how ads are labeled on Facebook and Instagram. Ads that were previously marked with a “Sponsored” label will now display an “Ad” label instead. ![](images/b419fa96bc3a9a50dff9f4f3a82a85773caaf3bf.webp) Some of these features are being introduced gradually. You may not see them yet. Text overlays are any words or phrases placed directly on top of an ad’s visual content. These can highlight key messages, calls to action or important information. In Meta Ads Manager, you can add text overlays and logo overlays in various fonts and colors, and use the grid tool to choose their position on your creative. The safe zone refers to the area within your ad where important elements — like text overlays and logos — will not be cropped out or covered by the user interface. ## Text overlay best practices for ads in Stories, Reels and Facebook in-stream reels * Use a modern, clean font in a large enough type size and a contrasting hue. * Don’t obstruct the visuals. * Don’t communicate too many messages because ads usually only have one call to action. * Stay within the safe zone. ## Understand the safe zone for ads For ads with a 9:16 aspect ratio in Stories, Reels and Facebook in-stream reels, keep the edges (top, bottom and sides) free of key creative elements, text and logos. This helps ensure that important brand elements stay within the safe zone and aren’t cropped out or covered by the user interface, such as the profile icon or a call to action. In Meta Ads Manager, you can toggle on the **Safe zone guardrail** to see where the safe zone is located. The safe zone is the area inside the yellow overlay that appears on your creative. ![Diagram showing safe zones for text overlays in Reels and Stories ads.](images/dd3c98b4888ba434aa10b3f6559e1c6b775cc39a.webp) Before you publish your ad, remember that: * On devices with screens that are taller than the 9:16 aspect ratio, we may either zoom the creative to better fill the whole screen (which can crop areas outside the safe zone), or show the creative in its original 9:16 aspect ratio and use a black background to fill any extra space. Keep critical text and visuals comfortably within the safe zone to help protect key elements and optimize ad performance for both cases. * If you’re including disclaimers on your Reels ads, you should leave the bottom 40% of your ad free from text, logos and other key creative elements. ## Learn more * [Design requirements for Instagram Stories ads](/business/help/2222978001316177) [![Trvalý odkaz](images/78f2e14aa9d5d8598605348a3650390c3fd7a316.webp)](/business/help/980593475366490?helpref=uf_permalink)[![Zdieľať](images/0b78e296ca5712aad5a386f086c5cdb939025ea0.webp)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F980593475366490%3Fid%3D1240182842783684) Boli tieto informácie užitočné? Áno Nie Odozva More in this section: Formats Basics [About image ads across Meta technologies](/business/help/217010726413426)[About text overlays and safe zones for ads in Stories and Reels](/business/help/980593475366490) [About image ads across Meta technologies](/business/help/217010726413426)[About text overlays and safe zones for ads in Stories and Reels](/business/help/980593475366490) Create [Create an image ad in Meta Ads Manager](/business/help/1393077930949041)[Best practices for image ads](/business/help/388369961318508) [Create an image ad in Meta Ads Manager](/business/help/1393077930949041)[Best practices for image ads](/business/help/388369961318508) Specifications [Supported image formats for ads](/business/help/523719398041952)[Best practices for aspect ratios](/business/help/103816146375741)[Recommended minimum image pixel requirements across placements](/business/help/469767027114079) [Supported image formats for ads](/business/help/523719398041952)[Best practices for aspect ratios](/business/help/103816146375741)[Recommended minimum image pixel requirements across placements](/business/help/469767027114079) Troubleshoot [Troubleshoot image ad uploads](/business/help/755224297893936) [Troubleshoot image ad uploads](/business/help/755224297893936) ## Get the latest updates from Meta for Business. 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