--- url: https://www.facebook.com/business/help/950694752295474 title: Best Practices for Meta Ads Delivery | Meta Business Help Center crawled: 2026-04-10T08:01:16+00:00 --- [![Meta for Business \(formerly Facebook for Business\)](images/ff9eaa004920b7daa4072621f521b3d943dc3555.svg)](https://www.facebook.com/business) Get started Advertise Learn Support ![](images/91336cd390f656ded565eb5bf4421a7d55a10551.svg) ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg) ![](images/a918673e46527bd3432d3322f3fa09db86282bdb.svg) ## Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA4MDc0fQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F950694752295474) [Start Now](https://www.facebook.com/adsmanager/?nav_source=fb4b) Go to Ads Manager __chevron-down__ [Create a Page](https://www.facebook.com/business/redirect/pages/creation/?campaign_id=163681540489385&creative&placement=%2Fbusiness%2Fhelp%2F950694752295474) [ Centrum pomoci pre firmy ](/business/help) [![](images/f5c47de4a618a25137a196476d14aa0ba904f2e4.svg)Získať podporu](/business/help/support) # Best practices for Meta ads delivery Táto pomoc nie je k dispozícii vo vašom jazyku. Vyberte si niektorý z jazykov: Vyberte jazyk __ Meta’s ads delivery system uses machine learning to optimize ad performance and help minimize your costs. We recommend using these best practices across your ad strategy to help our delivery system work more efficiently and achieve better results. ## Budget * **Opt into**[** _Advantage+ campaign budget_**](/business/help/153514848493595?id=561906377587030). Advantage+ campaign budget (also known as Campaign budget, or **Budget** with **Advantage+ on**) automatically manages your campaign budget across ad sets to get you the best overall results. You can set a daily budget or a lifetime budget that spans the course of your campaign. Learn more about [_best practices for Advantage+ campaign budget_](/business/help/2177212182495139?id=629338044106215). ## Audience * **Opt into**[**Advantage+ detailed targeting**](/business/help/128066880933676) (or using detailed targeting as a [_suggestion_](https://www.facebook.com/business/help/938372127764391)). Advantage detailed targeting allows our system to reach a broader group of people than defined in your detailed targeting selections. If our system finds better performance opportunities outside your defined audience, detailed targeting expansion allows us to dynamically make updates that reflect where we're seeing better performance and we may expand your audience further to include similar opportunities. ## Ad placement * **Opt into**[**Advantage+ placements**](/business/help/196554084569964) (or **Placements** with **Advantage+ on**). Advantage+ placements helps our delivery system increase your ad’s exposure and make the most of your budget, by expanding the different channels your ad can be seen on, allowing it to run on Facebook, Instagram, Audience Network and more, depending on how your settings are configured. * Or **manually select at least 6+ placements** to give your ads the best chance of reaching a relevant audience. * **Use**[ _**Asset customization for placements**_](/business/help/1044825198987622?id=369787570424415) to customize your ads for the audience behavior and best practices of each placement and to make sure that your ad can run in as many places as possible. ## Creative fatigue * [ _**Manage creative fatigue.**_](/business/help/1346816142327858?id=561906377587030) When an audience sees the same image or video too many times, this can result in creative fatigue. Creative fatigue can lead to lower engagement and negatively impact your results. To avoid creative fatigue, try creating a new ad with a [_new image or video_](/business/help/370852930116232?id=271710926837064), [_expand your audience_](/business/help/717368264947302?id=176276233019487) or try dynamic experiences. * When we believe that your target audience has seen the same ad too many times, you will see **Creative limited** or **Creative fatigue** in the Delivery column status for your ad set or ad. We consider all recent exposures of the ad's image or video, including those from other campaigns from your Page. ## Optimization The delivery system needs a minimum amount of data to reliably predict conversion rate and help you optimize for the success metric that is representative of your true business goal, or the next closest proxy. * [**_Consolidate your ad sets._**](/business/help/2419480091640105?id=561906377587030) The system needs to achieve around 50 optimized conversion events for each ad set before it can exit the learning phase. Minimize your time and budget spent in the learning phase by consolidating similar content into fewer ad sets. * **Turn off ads that aren't delivering**. Advertisers are often more efficient when they [_turn off ads_](/business/help/2720085414702598?id=561906377587030) that aren't producing outcomes. * **Choose a**[ _**performance goal**_](/business/help/355670007911605?id=561906377587030)**that matches to your primary business goal**. For example, if you care most about return on ad spend, select **Maximize value of conversions** in the drop-down menu under Performance Goal. ## Learn more * [ _Best practices to potentially reduce cost per result for Meta ads_](/business/help/321695409726523) * [ _Best practices for minimum budgets_](/business/help/203183363050448) * [ _Best Practices for ROAS Goal_](/business/help/288309751798466) * [ _Best practices for bid cap_](/business/help/586282251886816) * [ _Best practices for Advantage+ campaign budget_](/business/help/2177212182495139) * [ _Best practices for landing page view performance goals_](/business/help/203012060587398) * [ _About cost per result goal_](/business/help/272336376749096) [![Trvalý odkaz](images/78f2e14aa9d5d8598605348a3650390c3fd7a316.webp)](/business/help/950694752295474?helpref=uf_permalink)[![Zdieľať](images/0b78e296ca5712aad5a386f086c5cdb939025ea0.webp)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F950694752295474) Boli tieto informácie užitočné? 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