--- url: https://www.facebook.com/business/help/653146638176520 title: What is considered branded content | Meta Business Help Center crawled: 2026-04-10T08:00:46+00:00 --- [![Meta for Business \(formerly Facebook for Business\)](images/ff9eaa004920b7daa4072621f521b3d943dc3555.svg)](https://www.facebook.com/business) Get started Advertise Learn Support ![](images/c696346ef0e64e5be34d310b6b9f62ea459a7c8d.svg) ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg) ![](images/9c07f787b3401d1674892fcb0c83711e97103caa.svg) ## Log in to Meta for Business Manage your ad accounts and get personalized support. 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Branded content is defined as a creator or publisher's content that features or is influenced by a business partner for an exchange of value. This may include when you post content featuring a product or service gifted to you for free. Here is a guide to some common situations involving branded content. Scenario| Action ---|--- **A brand or business pays you to post content that features or mentions their product, brand or business****Examples:** You post a photo that shows you using a company’s product and are paid by the company to post that photo.You post a photo containing a caption that describes or reviews a company’s product, brand or business.| **Use the paid partnership label****Reason:** Payment from a brand or business partner in exchange for posting content constitutes an exchange of value, so a label is required. **A brand or business sends you gifts or free products or services and you post content that features or mentions those products or services****Examples:** A company sends you a free product and you post a photo that shows you wearing that product.A company loans you a free product and you post a photo that shows you wearing that product.| **Use the paid partnership label****Reason:** Posts featuring a free or loaned product or gift from a brand or business partner constitutes an exchange of value. **You create a post with an affiliate product link****Example:** You join a third party affiliate program and earn commissions from affiliate links on your posts or reels.| **Use the paid partnership label****Reason:** Posts featuring affiliate links earn commissions on sales and constitute an exchange of value. **You post content that promotes your own products****Example:** You post content about your own makeup or bag line.| **Don't use the paid partnership label****Reason:** There is no brand or business partner involved here, so it isn't considered branded content. However, as with all of your content, you are responsible for complying with legal obligations, including any disclosure obligations you may have. ## Learn more * [About branded content on Facebook](https://www.facebook.com/business/help/788160621327601) * [Eligibility requirements for partnership ads and branded content on Facebook](https://www.facebook.com/business/help/906775900606811) * [Branded content policies for prohibited content, restricted content and content requiring business partner authorization](https://www.facebook.com/business/help/467497707961623) [![Trvalý odkaz](images/78f2e14aa9d5d8598605348a3650390c3fd7a316.webp)](/business/help/653146638176520?helpref=uf_permalink)[![Zdieľať](images/0b78e296ca5712aad5a386f086c5cdb939025ea0.webp)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F653146638176520) Boli tieto informácie užitočné? Áno Nie Odozva ## Get the latest updates from Meta for Business. 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