--- url: https://www.facebook.com/business/help/157579545061918 title: Analyze Results in Meta Ads Manager | Meta Business Help Center crawled: 2026-04-10T08:01:16+00:00 --- [![Meta for Business \(formerly Facebook for Business\)](images/ff9eaa004920b7daa4072621f521b3d943dc3555.svg)](https://www.facebook.com/business) Get started Advertise Learn Support ![](images/45185972888a1826231b99ac728ca4b56eaf9e74.svg) ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg) ![](images/d69194aa9d6e1e8c629278f7470bc15037f75f52.svg) ## Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA4MDc0fQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F157579545061918) [Start Now](https://www.facebook.com/adsmanager/?nav_source=fb4b) Go to Ads Manager __chevron-down__ [Create a Page](https://www.facebook.com/business/redirect/pages/creation/?campaign_id=163681540489385&creative&placement=%2Fbusiness%2Fhelp%2F157579545061918) [ Centrum pomoci pre firmy ](/business/help) [![](images/f5c47de4a618a25137a196476d14aa0ba904f2e4.svg)Získať podporu](/business/help/support) # Analyze results in Meta Ads Manager Táto pomoc nie je k dispozícii vo vašom jazyku. Vyberte si niektorý z jazykov: Vyberte jazyk __ While Meta technologies shows all the results related to your campaigns in[Meta Ads Manager](https://www.facebook.com/ad_campaign/landing.php?campaign_id=163681540489385&creative&placement=%2Fbusiness%2Fhelp%2F251850888259489&url=https%3A%2F%2Fwww.facebook.com%2Fads%2Fmanage%2Faccounts%2F), some data will be more relevant to your campaigns than others. You can customize the way your results appear to show the metrics that matter most to you. ## Use reports to understand results * **[Compare metrics from past campaigns to new campaigns](/business/help/547354558789976)** is an important way to understand whether you're getting better results than previous campaigns. * **[Review actions that happen as a result of your ad](/business/help/350128498372094), **including conversions, leads, mobile app installs, purchases and offline conversions. We attribute these actions to your ad if someone viewed or clicked on your ad within a certain period of time, as defined by your attribution window. * **[View results by platform, device and placement in Ads Manager](/business/help/1098535543548363). **If you've [selected every available ad placement](https://www.facebook.com/business/help/adsmanagerbuiltin/965529646866485?helpref=faq_content) during setup, you can view breakdowns of your Ads Reporting metrics in Ads Manager by platform, platform & device, placement and placement & device. * **[Use cross-device reporting](/business/help/266118906912295) to see which devices [people](/business/help/283579896000936) saw your ads on before converting on your app or website**. For example, if you see an ad for a product on your mobile device, but decide to buy it later on your computer, this conversion could be captured in a cross-device report. ### Want to follow your ads wherever you are? #### With Ads Manager app on [**iOS**](https://l.facebook.com/l.php?u=https%3A%2F%2Fapps.apple.com%2Fus%2Fapp%2Ffacebook-ads-manager%2Fid964397083&h=AT71Qw86UcQSRbRWn732ayHmQ36lqa-Nhphx4A4xSxEJ5BYzYDqq06R5J-7X2f2HViArWRUTP37q6L7jd7gtcX0szSoNsJOX1FqSZV9j0SSl4Niktxr6bWQNn8BkzusFkYE5GdymEyRGyVwz7xmbB1tUCB4) or [**Android**](https://l.facebook.com/l.php?u=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.facebook.adsmanager%26utm_source%3Dbusiness_help_center&h=AT6Ku544qZxtZ12zG7A0an74pYCiOWhru37PzkyNHW4mmdvoowyQOTty-sS4BRaJDpcenKAGHNu6lNntXds-Ubt--Xuu7shb2veC6dHOAdHEcapdF95CHIKUIVfhU-wAU91rXNmAqLBj-A) you can edit, monitor and compare ads in real time. 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