--- url: https://www.facebook.com/business/help/1304108027730426 title: Best Practices for Facebook Content Monetization | Meta Business Help Center crawled: 2026-04-10T08:01:13+00:00 --- [![Meta for Business \(formerly Facebook for Business\)](images/ff9eaa004920b7daa4072621f521b3d943dc3555.svg)](https://www.facebook.com/business) Get started Advertise Learn Support ![](images/67a083d655955d269fb498a9caaf552f510a4675.svg) ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg) ![](images/1c3f1c3443180ca871ab6523b883eac0664200a7.svg) ## Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA4MDcxfQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F1304108027730426) [Start Now](https://www.facebook.com/adsmanager/?nav_source=fb4b) Go to Ads Manager __chevron-down__ [Create a Page](https://www.facebook.com/business/redirect/pages/creation/?campaign_id=163681540489385&creative&placement=%2Fbusiness%2Fhelp%2F1304108027730426) [ Centrum pomoci pre firmy ](/business/help) [![](images/f5c47de4a618a25137a196476d14aa0ba904f2e4.svg)Získať podporu](/business/help/support) # Best practices for Facebook Content Monetization Táto pomoc nie je k dispozícii vo vašom jazyku. Vyberte si niektorý z jazykov: Vyberte jazyk __ ![](images/b419fa96bc3a9a50dff9f4f3a82a85773caaf3bf.webp) In-stream Ads, Ads on Reels, and the Performance Bonus Program ended on August 31, 2025, which is the last day creators were able to earn from any of these monetization programs. Eligible creators will be invited to the[ _Facebook Content Monetization_](https://www.facebook.com/business/help/1049081556813520) program. Facebook Content Monetization gives creators the opportunity to earn money based on the performance of their eligible Facebook reels, photos, Stories and text posts. Here are a few best practices so you can set yourself up for success with Facebook Content Monetization. * **Experiment with multiple content formats.** Try different formats to see what resonates with your audience and drives earnings. To help you tailor your content for your audience on Facebook, pay attention to content that performs well and the discussion that takes place in the comments. This can help you decipher what your audience wants to see more or less of, and give you ideas for new content that can continue to spark conversation. * **Boost discovery by experimenting with reels.** Reels are a great way to get discovered by new audiences and grow on Facebook. Make sure you are posting reels in a vertical format with clear resolution and remove watermarks for best results. * **Make original content.** Creators receive the greatest distribution when they primarily post content that is filmed or created by them. [_Original content_](https://www.facebook.com/business/help/262834734651607) contains your unique voice and demonstrates the unique perspective you bring to Facebook. * **Avoid engagement bait:** Don’t encourage engagement with prompts like “watch until the end” unless the payoff is genuinely meaningful and relevant to the viewer. [_Learn more about engagement bait._](https://www.facebook.com/business/help/259911614709806) * **Tailor and share your content for your audience on Facebook:** Pay attention to content that performs well and the discussion that takes place in the comments. This can help you determine what your Facebook audience wants to see more or less of, and give you ideas for new content that can continue to drive conversation. * **Grow your qualified views and watch time:** The more people watch your reels and Stories, the more you can earn. Experiment with different durations lengths to find your content's ideal combination of watch time engagement and qualified views to maximize earnings. * **Pay attention to how people interact with your content:** Reactions, comments, and shares are signals that your content is connecting, and that can help it perform better overall. Keep in mind that payouts are dynamic and can fluctuate based on various elements of the creator ecosystem. For example: * Fluctuations in payout model metrics such as views and watch time, as well as distribution model factors including: likes, comments, and shares, may impact earnings. * Changes in who is viewing your content and where they're located. * Certain times of year naturally see higher or lower engagement. ## Learn more * [ _Get started with Facebook Content Monetization_](https://www.facebook.com/business/help/1049081556813520) [![Trvalý odkaz](images/78f2e14aa9d5d8598605348a3650390c3fd7a316.webp)](/business/help/1304108027730426?helpref=uf_permalink)[![Zdieľať](images/0b78e296ca5712aad5a386f086c5cdb939025ea0.webp)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F1304108027730426) ## Get the latest updates from Meta for Business. Provide your email address to receive the latest updates from Meta for Business, including news, events and product updates. 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