--- url: https://www.facebook.com/business/help/128066880933676 title: About Advantage+ Detailed Targeting | Meta Business Help Center crawled: 2026-04-10T08:01:11+00:00 --- [![Meta for Business \(formerly Facebook for Business\)](images/ff9eaa004920b7daa4072621f521b3d943dc3555.svg)](https://www.facebook.com/business) Get started Advertise Learn Support ![](images/16682d928b10be5f58a82e3aed28b63bb163129f.svg) ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg) ![](images/b935f9a174350697a1c7c67c8882419b9b7677bd.svg) ## Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA4MDY5fQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F128066880933676) [Start Now](https://www.facebook.com/adsmanager/?nav_source=fb4b) Go to Ads Manager __chevron-down__ [Create a Page](https://www.facebook.com/business/redirect/pages/creation/?campaign_id=163681540489385&creative&placement=%2Fbusiness%2Fhelp%2F128066880933676) [ Centrum pomoci pre firmy ](/business/help) [![](images/f5c47de4a618a25137a196476d14aa0ba904f2e4.svg)Získať podporu](/business/help/support) # About Advantage+ detailed targeting Táto pomoc nie je k dispozícii vo vašom jazyku. Vyberte si niektorý z jazykov: Vyberte jazyk __ ![](images/b419fa96bc3a9a50dff9f4f3a82a85773caaf3bf.webp) Detailed targeting exclusions have been removed. You can't use them in new ad sets any more. Detailed targeting exclusions were removed from any active existing campaigns created in Ads Manager starting on March 31, 2025. You can use the audience controls in your Advertising settings to[restrict audiences based on brand protection or employment](/business/help/1438478636941047). [Learn more](/business/help/458835214668072). Meta Advantage+ detailed targeting (or using detailed targeting as a [suggestion](/business/help/938372127764391)) can help improve your campaign performance by allowing our system to reach a broader group of [people](/business/help/283579896000936) than you defined in your detailed targeting selections. This option will show your ad to additional people who we believe are likely to get you more or cheaper results, or both, against your optimization goals. Our system implements Advantage+ detailed targeting when it determines that doing so could improve performance. ## How Advantage+ detailed targeting works If our system finds better performance opportunities outside your defined audience, Advantage+ detailed targeting enables us to dynamically expand the audience to reflect where we’re seeing better performance and we may expand your audience further to include similar opportunities. Advantage+ detailed targeting is specific to detailed targeting and doesn't apply to location, age or gender targeting options. Any exclusions and targeting selections outside of detailed targeting (such as age, gender, location and language) continue to apply. **Notes:** * When your audience is expanded through Advantage+ products, the estimated audience size will not reflect the total number of [Accounts Center accounts](/business/help/283579896000936) that meet the targeting criteria. * Advantage+ detailed targeting isn't available for campaigns that use [social issues, elections and politics](/business/help/167836590566506). * Our [Advertising Standards](https://www.facebook.com/policies/ads/) prohibiting wrongful discrimination still apply. * **Note:** Targeting options are limited for audiences that include [people](https://www.facebook.com/business/help/283579896000936) under 18 (or older in some countries). Learn more about [targeting options to reach teens](https://www.facebook.com/business/help/229435355723442) and how this update may impact your ad sets. ## Learn more * [About detailed targeting](/help/182371508761821) * [About Advantage+ audience](/help/273363992030035) * [ About Advantage+ lookalike](/business/help/1212225059146059) * [ About custom audiences](/business/help/744354708981227) [![Trvalý odkaz](images/78f2e14aa9d5d8598605348a3650390c3fd7a316.webp)](/business/help/128066880933676?helpref=uf_permalink)[![Zdieľať](images/0b78e296ca5712aad5a386f086c5cdb939025ea0.webp)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F128066880933676) Odozva ## Get the latest updates from Meta for Business. Provide your email address to receive the latest updates from Meta for Business, including news, events and product updates. 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