---
url: https://www.facebook.com/business/help/1210227555661027
title: How to troubleshoot a rejected ad | Meta Business Help Center
crawled: 2026-04-10T08:01:05+00:00
---

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# How to troubleshoot a rejected ad

Táto pomoc nie je k dispozícii vo vašom jazyku. Vyberte si niektorý z jazykov:

Vyberte jazyk __

![](images/b419fa96bc3a9a50dff9f4f3a82a85773caaf3bf.webp)

**Refer to the Meta Transparency Center for comprehensive guidance on**[**Meta Advertising Standards**](https://www.facebook.com/policies_center/ads)**. You can go to**[**Meta Business Support Home**](https://www.facebook.com/business-support-home)**to resolve issues you might encounter around compliance with our policies and standards.**

At Meta, we have policies and standards that we ask our advertisers to follow in order to advertise on our platforms. When these policies and standards are violated, we may reject ads and limit the ability to advertise.

## Why an ad may be rejected

We may reject an ad in the following scenarios:

  * The ad does not comply with the laws in the advertiser's jurisdiction.

  * The ad is discriminatory towards a certain group or demographic.

  * The ad attempts to promote products, services, schemes or offers using deceptive or misleading practices meant to scam people out of money or personal information.

  * An advertiser doesn’t follow the [Community Standards](https://l.facebook.com/l.php?u=https%3A%2F%2Ftransparency.meta.com%2Fpolicies%2Fcommunity-standards%2F&h=AT7WNnvo3S4Kler1YqoPMvFKHnhnsRZTj0U3Lxa68unFa43s4zpyJmQ0IxzMJ2ZCXTjPDQusPChGiouKLkAwFKyG_DWBjKzYDlFvgyFYeZT4ZwSRWJzclZ5m8GJ91XihLz_Sy5W2XQqtOw), [Advertising Standards](https://www.facebook.com/policies_center/ads), [Commerce Policies](https://www.facebook.com/policies_center/commerce/) or other policies and terms.




## What to do when an ad is rejected

When an ad is rejected, you'll receive an email notification and a link to [_Meta Business Support Home_](https://www.facebook.com/business-support-home) where you can find the reason for the rejection.

After you review the reason, you can decide whether to:

  * [**_Edit your ad_** in Meta Ads Manager](https://www.facebook.com/business/help/2169779963333459) or [Meta Business Suite](https://www.facebook.com/business/help/1242340974522231) to comply with our advertising standards and policies. Your ad will automatically be submitted for another review once it’s edited. 

  * [**_Create a new ad_** in Meta Ads Manager](https://www.facebook.com/business/help/621956575422138) or [Meta Business Suite](https://www.facebook.com/business/help/1459553357539014) to comply with our policies. If you delete the ad, you may lose your ability to request another review if you believe your ad was incorrectly rejected.

  * [**_Request another review of your ad_**](https://www.facebook.com/business-support-home/) in Meta Business Support Home if you believe it was incorrectly rejected. If your ad rejection is successfully overturned, this will not count as an ad violation.




**Note:** You can be restricted from advertising for severe or repeated ad violations.

## How to edit a rejected ad

If your ad was rejected because it doesn't comply with the[ _Meta Advertising Standards_](https://www.facebook.com/business-support-home), you can edit it to try to fix the issue. We recommend that you review the policy-violating components, like the image, video, text, targeting or landing page and update them to comply with the Advertising Standards. Learn how to [_edit your ad in Meta Ads Manager_](https://www.facebook.com/business/help/2169779963333459) or in [Meta Business Suite](https://www.facebook.com/business/help/1242340974522231).

Once you edit and publish your ad, it'll be reviewed again by our [_ad review system_](https://www.facebook.com/business/help/204798856225114). 

## When to create a new ad 

Not all ad types may be edited. If you're unable to edit an ad or choose not to, you can create a new ad. You may delete the rejected ad, however, please note that you may lose your ability to request another review if the ad is deleted as we may no longer be able to access the information required to review. 

Editing or deleting an ad that was rejected for violating Advertising Standards will not remove the violation from your account and you can be restricted from advertising for severe or repeat ad violations.

Remember that to protect the integrity of our enforcement efforts, we may not share some details about how our review systems work.

## When to request another review of your ad

If you believe that your ad was incorrectly rejected, you can request another review in [_Business Support Home_](https://www.facebook.com/business-support-home/). We aim to review and provide a decision within 48 hours.

To request a review:

  1. Go to[ _Business Support Home_](https://www.facebook.com/business-support-home).
  2. Click to select your account or catalog with the rejected ads.
  3. Select the ad, ad sets or campaigns that you believe were incorrectly rejected.
  4. Click **Request review** and select **Submit**.



## How to track the status of a requested review

You can track the status of any requested review at any time in Business Support Home.

If we change our decision, your ad will be in the same status as your campaign. If the initial decision is reversed and your campaign is active, your ad will automatically start delivering. If it's rejected again, it will stay rejected and you won’t be able to submit another review request for the same ad.

Unlike the initial ad review, we rely more heavily on teams of human reviewers to process re-review requests. The purpose of this process is to help get things right when we make mistakes. We can’t promise that we’ll get things right on every occasion, even on re-review, but we're consistently working to make our enforcement processes more effective.

Requesting another review of an ad will not hurt your standing with Meta in any way.

## Impact of repeated or severe ad violations

We want to maintain a safe environment for people who use our technologies. If we find that advertisers are running ads that severely or repeatedly violate our policies, we can go beyond rejecting ads and restrict your Business account, Ad account, Page and/or user account from advertising. We recommend that you request a review if you believe your account was restricted incorrectly.

![](images/b419fa96bc3a9a50dff9f4f3a82a85773caaf3bf.webp)

This article troubleshoots error code #2490468

## Learn more

  * [Meta Advertising Standards](https://www.facebook.com/policies_center/ads)

  * [How to create ad campaigns in Meta Ads Manager](https://www.facebook.com/business/help/621956575422138)

  * [About ads in review ](/business/help/204798856225114)

  * [Why some ads are approved, then rejected](/business/help/133691315402558)




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