--- url: https://www.facebook.com/business/ads/review-policy-guidelines title: Ads Review Policy for Businesses on Facebook & Instagram | [portál] Meta for Business crawled: 2026-04-10T08:01:00+00:00 --- [![Meta for Business \(formerly Facebook for Business\)](images/ff9eaa004920b7daa4072621f521b3d943dc3555.svg)](https://www.facebook.com/business) Get started Advertise Learn Support ![](images/2ab2c2e2f9a780eeaccbe02e033c82f05a306d44.svg) ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg) ![](images/70216f2dbff326e68add32947a8a0c7cc967d7b6.svg) ## Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA4MDU4fQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fads%2Freview-policy-guidelines) [Start Now](https://www.facebook.com/adsmanager/?nav_source=fb4b) Go to Ads Manager __chevron-down__ [Create a Page](https://www.facebook.com/business/redirect/pages/creation/?campaign_id=163681540489385&creative&placement=%2Fbusiness%2Fads%2Freview-policy-guidelines) [Back to: Advertising Home](/business/ads)[![](images/c54628bea28893622e87fd56e420d0830de3df98.svg)](/business/ads) [Next Topic: Ad Measurement](/business/ads/measurement)[![](images/c54628bea28893622e87fd56e420d0830de3df98.svg)](/business/ads/measurement) ##### ![goals icon](images/a1e9e0795d2cf896413de072322e6e508d8e428c.svg)Meta Ads # Ad review, policy & support Set your ad up for success – understand Meta’s ad review process, Advertising Standards and available support channels. Learn more ![](images/cccfa7805cefa401ebc3ac0a4319295c0a68e9de.webp) Meta ads review ## Meta ad review In order to help our advertisers better understand the ad review process, our policies and how our enforcement system works, we've developed this guide to help you learn how to prevent and resolve issues so you can focus on growing your business. ### How does the Meta ads review process work? The ad review system reviews for violations of policies outlined in our [Advertising Standards](https://transparency.fb.com/policies/ad-standards/) before they go live. This review process may include looking at images, video, text and targeting information, as well as an ad's destination, like a landing page or website. Our system relies primarily on automation to apply our policies to the ads that run across our apps. However, we do use human reviewers to improve and train our automated systems, and in some cases, to manually review ads. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more](https://l.facebook.com/l.php?u=https%3A%2F%2Ftransparency.fb.com%2Fpolicies%2Fad-standards%2F&h=AT54scsY07N9vqZ2jaaICiZ9lkUQl6YUMI6MIgsaIofF_ydNhkfL1XnrWr4CfQIphEthdsmMf30W0GD8ZVaD1kPPOXFyvk6-nbaCQQg_698D3VZZWGvbb_VSpzUNnWi5Q1levLooFbK7Tg) ### How long does the Meta ad review take? While ad review is typically completed within 24 hours, it may take longer and [ads can be reviewed again](/business/help/133691315402558), including after they’re live. If an ad is rejected, an advertiser can create a new ad — either with new ad creative or by revising the rejected ad — or [request another review](/business/help/1210227555661027) if they believe their ad was incorrectly rejected. These changes or edits to ads may result in another review: * Targeting * Creative (for example, images, text, links or videos) * Optimization * Billing event [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more](/business/help/204798856225114) ## Understand advertising violations Prevent compliance issues with your ad and create a people-friendly experience by understanding the most common advertising violations. ![man configuring ad attributes](images/6c4c53c535494cacfefca27def06fc090cf90c14.webp) ![adding personal health and appearance ad content](images/e649e5f719989b381977ef2faa52a025373b5846.webp) ![adding an ad that excludes low quality or disruptive content](images/c09f0af2cd440a40b0db784d3ae62ede9a77b1bf.webp) ![adding an ad that belongs a special ad category](images/b46f40cf8712bb33b6fcf8417ae75c5499feb7a8.webp) ![reviewing an ad to ensure it does not include unrealistic outcomes](images/04c40af960c6b206fbbae8f6c6ee607a1979caae.webp) ## Personal Attributes Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnicity, religion, beliefs or age, among others. For example, don’t use the word “you” or “your” to reference a personal attribute in your ad. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more](/business/help/2557868957763449?id=434838534925385) ## Personal Health and Appearance Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss or other health-related products. For example, don’t use before-and-after images to display idealized results. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more](/business/help/2489235377779939) ## Low Quality or Disruptive Content Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for people to inauthentically interact with the ad. It also includes ads that lead people to landing pages that contain minimal original content or ad content that is primarily low quality or irrelevant. For example, don’t use ad images that are excessively cropped or require people to click the ad to view the full image. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more](https://l.facebook.com/l.php?u=https%3A%2F%2Ftransparency.fb.com%2Fpolicies%2Fad-standards%2Fobjectionable-content%2Flow-quality-or-disruptive-experiences&h=AT5F753fUviJ11CS0uVJl4fAURFQqLcRu7i19LO8gNm8INSgusccVLIPJENxWm-_qrddfSmnLb0s63cE4tMESuGY2YK-KVikeuipjBn_ajABpsOoQ6CPKKK68_6tYs7j4gegpmOYf2EwRw) ## Special Ad Categories Your ad may belong to a special ad category and must be designated when creating your campaign. These can include credit, employment, housing or social issues, elections or politics. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more](/business/help/298000447747885?ref=search_new_0) ## Unrealistic Outcomes Ads must not contain promises or suggestions of unrealistic outcomes for health, weight loss or economic opportunity. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more](https://l.facebook.com/l.php?u=https%3A%2F%2Ftransparency.fb.com%2Fpolicies%2Fad-standards%2Fdeceptive-content%2Funrealistic-outcomes%2F&h=AT4JkETlX0_joMfoVyqMSFADKZ_uj9tpjsP62nGjBBpV9wPdN-XR8HPQLIbTGo_ourIqpTbfOaP5iCDOS2V4VGWZ8u1FHGBq537sk5vn-3ea1NLCDufo-X19o3wg_EV3YjKMOLkrVT7nYw) ## Resolve ad rejections When an ad is rejected, we’ll send you an email notification with a link to [Business Support Home](/business-support-home/) where you can find the reason for the rejection. Here are your options if your ad is rejected. ## Edit or create a new ad. If your ad was rejected for not complying with our [Advertising Standards](/business-support-home/), you may be able to correct the issue by updating the policy violating component(s), such as the image, video, text, targeting or landing page. Learn how to [edit your ad in Ads Manager](/business/help/2169779963333459). If you're unable or choose not to edit an ad, you can create a new ad. In both cases these ads are treated as new ads and reviewed by our [ad review system](/business/help/204798856225114?id=649869995454285). ## Request another review. If you believe your ad was incorrectly rejected, you can request another review in [Business Support Home](https://facebook.com/business-support-home). The review is usually completed in 24 hours, although it can take longer in some cases. You will be notified via email once a decision has been made, and if your request is approved your ad will automatically start delivering. ## Learn more. Visit our [Transparency Center](https://transparency.fb.com/policies/ad-standards) for an in depth introduction to our Advertising Standards. ![a rejected ad marked with an X](images/8f436de9147dae94dc9958a3377a34a130202f09.webp) ![a rejected ad marked with an X](images/8f436de9147dae94dc9958a3377a34a130202f09.webp) ![a rejected ad marked with an X](images/8f436de9147dae94dc9958a3377a34a130202f09.webp) ## Advertising account restrictions To support meaningful connections and experiences on our platform, we monitor and investigate the behavior of advertisers and sellers on Meta technologies. In certain scenarios, we may place restrictions on businesses that limit their ability to advertise or sell on Meta. We consider whether an advertiser is: * Severely or repeatedly violating our policies. * Evading or attempting to evade our review process and enforcement actions. * Using inauthentic user accounts to set up business assets and run ads across our technologies. * Managing business assets that are connected to other abusive assets or displaying behavior similar to business assets we’ve already taken down. If you believe your ad account, user account, Page, or Business Account was incorrectly restricted, you can request a review of the decision in [Business Support Home](https://facebook.com/business-support-home). Typically, our review is completed in 48 hours although it may take longer in some cases. You will be notified of our decision via email. If we review your account and find that the activity is acceptable under our policies, your account will be reinstated and you will be able to advertise again. [Learn more](/business/help/975570072950669) ## Related resources If your issue is related to a commerce account, business messaging account, or if your account has been compromised, these additional resources may be valuable. Commerce Integrity![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) Advertisers who use our shopping solutions and run ads that get people to buy products from an Instagram or Facebook catalog or Marketplace are subject to our Commerce Policies. [Learn more here](/business/m/one-sheeters/commerce-integrity). Advertisers who use our shopping solutions and run ads that get people to buy products from an Instagram or Facebook catalog or Marketplace are subject to our Commerce Policies. [Learn more here](/business/m/one-sheeters/commerce-integrity). Business Messaging Integrity![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) Ads that click to message have a thread-level checkpoint in addition to the standard ad review process to help make our technologies a safe and trustworthy place to connect, engage and do business. Learn more about ad policy issues related to ads that click to message [here](/business/business-messaging/messenger/ads-that-click-to-messenger/ad-policies). Ads that click to message have a thread-level checkpoint in addition to the standard ad review process to help make our technologies a safe and trustworthy place to connect, engage and do business. Learn more about ad policy issues related to ads that click to message [here](/business/business-messaging/messenger/ads-that-click-to-messenger/ad-policies). Business Account Compromise![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) Learn best practices to keep your business account secure across meta technologies [here](/business/m/one-sheeters/security). Report a compromised account [here](https://business.facebook.com/hacked). Learn best practices to keep your business account secure across meta technologies [here](/business/m/one-sheeters/security). Report a compromised account [here](https://business.facebook.com/hacked). ## Support options Get guidance and support on advertising with us. ##### ![Meta Business Help Center icon](images/44031ebf4c9e5a3f5c8aa0564ac239e8e12c9608.webp) ### Meta Business Help Center Self-serve guidance available when you need it. Find the latest tips & resources including [troubleshooting ads](/business/help), [restricted accounts](/business/help/422289316306981) and more in the Meta Business Help Center. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more](/business/help/support) ##### ![Meta Business Support Home](images/cf2baf7d4ddc91b964337c703096053e032e8650.webp) ### Business Support Home [Business Support Home](/business-support-home) provides a centralized place to monitor and improve compliance with our [Meta Advertising Standards](/policies/ads), [Commerce Policies](/policies_center/commerce) and other [policies and terms](/policies_center/). [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more](/business-support-home) ## Ready to get started? Apply what you learned when creating your next ad. [Create ad](/adsmanager/?nav_source=fb4b) [![](images/210c1df42868d02f3c676958f2a41e8643d0661a.svg) Next Topic: Ad Measurement ](/business/ads/measurement) Available on desktop and the Ads Manager app. ## Get the latest updates from Meta for Business. 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