--- url: https://www.facebook.com/business/ads/ad-objectives/traffic title: Traffic Ad Objective: Grow Website Traffic & Reach New Visitors | [portál] Meta for Business crawled: 2026-04-10T08:01:02+00:00 --- [![Meta for Business \(formerly Facebook for Business\)](images/ff9eaa004920b7daa4072621f521b3d943dc3555.svg)](https://www.facebook.com/business) Get started Advertise Learn Support ![](images/06377e3a344a28da133109617ae6345734670c1c.svg) ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg) ![](images/6fb7001fe84cf7461e49aa863e377a989f168a03.svg) ## Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA4MDYwfQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fads%2Fad-objectives%2Ftraffic) [Start Now](https://www.facebook.com/adsmanager/?nav_source=fb4b) Go to Ads Manager __chevron-down__ [Create a Page](https://www.facebook.com/business/redirect/pages/creation/?campaign_id=163681540489385&creative&placement=%2Fbusiness%2Fads%2Fad-objectives%2Ftraffic) OverviewGet startedImprove setupResources Overview ##### Traffic objective # Drive more people to your website with ads using the traffic ad objective. [Create ad campaign](https://www.facebook.com/adsmanager/?nav_source=fb4b) ![](images/932b027b7a2fcd6119313827a6b94f8875b7ed7a.webp) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) ## Bring more people to where you do business. The traffic objective is a powerful tool for businesses that want to reach new customers and drive more traffic to their website. This objective helps advertisers create effective ad campaigns that drive awareness and consideration by targeting potential customers who are more likely to visit their website. Traffic ad campaigns can be used to educate your audience and get them interested in your business instead of selling to them right away. If your goal is to increase leads, messages or sales, consider the lead ads, messaging or conversion objectives. Keep ReadingCollapse ##### Benefits ## Build campaigns that bring more traffic to your website. ![](images/48c2ca88c860c132764d7d4f7bf16eb17c76d7cb.webp) ### Increase chances for interactions. Use the traffic objective to increase website traffic and reach a wider audience, which can potentially lead to increased sales and revenue. ![](images/921e5b1866c48ec9890f4ef807f8ba6df7611b0f.webp) ### Nurture stronger connections. Targeting ads to people who are interested in similar products or services can improve brand awareness and help build a stronger online presence. ![](images/5e6589091e2176a6bc99af3c4bff24775996dd33.webp) ### Optimize for web conversions. Optimizing campaigns for link clicks, landing page views or daily unique reach can help increase the number of website conversions, such as purchases or sign-ups. ## Learn how traffic ad campaigns work. Get started ##### Setup ## Set up ads using the traffic objective. Create ad campaigns that drive traffic to your website or landing page with the traffic objective. You can choose from various ad formats as well as different placement, targeting and optimization options. The traffic ad objective uses targeted ads based on specific interests, behaviors and demographics to help reach potential customers and increase conversions. [Download the playbook](/business/f/700522287932285?file_name=TrafficPlaybook) Best practices ##### Best practices ## Help improve your traffic campaign’s performance. Improve setup ##### More solutions ## Discover other top-performing ad objectives. Resources ## Frequently asked questions Expand allCollapse all When should I use the traffic objective?![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) The traffic objective is designed to send people to a destination, like your website or landing page. Choose the traffic objective if you want to: * Send people to your website or app. * Increase conversations on WhatsApp or Messenger * Encourage people to call your business. * Show your ad to people most likely to click it. * Send potential customers to a web page that describes your services and drive traffic to those destinations. The traffic objective is designed to send people to a destination, like your website or landing page. Choose the traffic objective if you want to: * Send people to your website or app. * Increase conversations on WhatsApp or Messenger * Encourage people to call your business. * Show your ad to people most likely to click it. * Send potential customers to a web page that describes your services and drive traffic to those destinations. Where can I see how to create a traffic campaign on Facebook?![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) [Download the playbook](/business/f/700522287932285?file_name=TrafficPlaybook) for a step-by-step guide to building an optimized traffic ad campaign in Meta Ads Manager. [Download the playbook](/business/f/700522287932285?file_name=TrafficPlaybook) for a step-by-step guide to building an optimized traffic ad campaign in Meta Ads Manager. How is the traffic objective different from the conversion objective?![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) The conversion objective is used for actions that are measurable by the Meta Pixel and drives better sales performance. For example, an email sign up or a product sale can be set as a pixel event and is considered a conversion. When it is hard for a business to track the action taken and tie it back to the ad such as for selling on a third-party site or driving visitors to a store, use the traffic objective. The conversion objective is used for actions that are measurable by the Meta Pixel and drives better sales performance. For example, an email sign up or a product sale can be set as a pixel event and is considered a conversion. When it is hard for a business to track the action taken and tie it back to the ad such as for selling on a third-party site or driving visitors to a store, use the traffic objective. What is the best metric for measuring traffic performance?![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) Cost per result is the best metric for measuring the traffic objective. Cost per result is the best metric for measuring the traffic objective. ## Learn how to set up the strongest traffic campaign possible. Read the step-by-step guide to creating a new and highly optimized traffic campaign in Ads Manager. [Download the playbook](/business/f/700522287932285?file_name=TrafficPlaybook) ## Get more website visitors. Reach new people and excite your audience with ads that use the traffic objective. [Create ad campaign](https://www.facebook.com/adsmanager/?nav_source=fb4b) ## Get the latest updates from Meta for Business. Provide your email address to receive the latest updates from Meta for Business, including news, events and product updates. 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