--- url: https://www.facebook.com/business/ads/ad-objectives/sales title: Using Sales Ads Objective in Your Advertising Campaigns | [portál] Meta for Business crawled: 2026-04-10T08:01:01+00:00 --- [![Meta for Business \(formerly Facebook for Business\)](images/ff9eaa004920b7daa4072621f521b3d943dc3555.svg)](https://www.facebook.com/business) Get started Advertise Learn Support ![](images/52c162b86919753890c30e852108ff59a13c1ce4.svg) ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg) ![](images/a1361510246cd650b39739fd499717dc4a060f21.svg) ## Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA4MDU5fQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fads%2Fad-objectives%2Fsales) [Start Now](https://www.facebook.com/adsmanager/?nav_source=fb4b) Go to Ads Manager __chevron-down__ [Create a Page](https://www.facebook.com/business/redirect/pages/creation/?campaign_id=163681540489385&creative&placement=%2Fbusiness%2Fads%2Fad-objectives%2Fsales) ##### ![](images/a1e9e0795d2cf896413de072322e6e508d8e428c.svg)Ad Objectives # Sales ads Find people across Facebook, Instagram and Messenger most likely to purchase your product or service. This objective is best to get new customers and increase sales on your website. [Create ad](/adsmanager/?nav_source=fb4b) ![](images/210c1df42868d02f3c676958f2a41e8643d0661a.svg) Learn more ![](images/f97c632d83d81d53ff572e02b10c7af26a00e69d.webp) Chose your strategy ## ![](images/079f2f02c7b6a4d876dae8a9f118cd059119d53e.webp)Choose where to begin: Prerequisites Learn about Meta Pixel and installation guide. ![](images/cc7d15ebe0cd7929654d327001c9d73ec4545074.svg) Conversions Drive more conversions and increase sales on your website. ![](images/cc7d15ebe0cd7929654d327001c9d73ec4545074.svg) Catalog sales Learn how to use your product catalog in your sales ads. ![](images/cc7d15ebe0cd7929654d327001c9d73ec4545074.svg) Optimize campaigns Tactics to optimize ad performance and increase sales. ![](images/cc7d15ebe0cd7929654d327001c9d73ec4545074.svg) Prerequisites ![](images/116756e0feed357d8b27bb564b4d2a3db0885a27.webp) ##### Before you start ## Integrate the Pixel tool before you begin your campaign. You can add this small piece of code to your website to measure customer actions and improve results by optimizing advertising spend. [Learn how](/business/m/install-meta-pixel) Conversions ## Conversions #### Drive new customers to your website and optimize for specific conversion events such as add to cart, registration, and checkout. [Learn more](/business/m/conversion-campaign) Catalog sales ## Catalog sales #### Optimize your campaign with Advantage+ catalog ads, where you can scale your creative and personalize ads for every potential customer. To get started, [create a catalog](/business/help/1397294963910848) and add your inventory of products to Facebook or Instagram. [Learn more](/business/ads/advantage-plus-catalog-ads) Optimize your sales campaigns. ## Optimize your sales campaigns. #### Making these 5 changes to your ad campaigns can help increase ad performance, lower cost per action and connect your ads with the people most likely to buy. 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