--- url: https://www.facebook.com/business/ads/ad-objectives/lead-generation title: Lead Ads: Generate Leads for Your Business | [portál] Meta for Business crawled: 2026-04-10T08:01:01+00:00 --- [![Meta for Business \(formerly Facebook for Business\)](images/ff9eaa004920b7daa4072621f521b3d943dc3555.svg)](https://www.facebook.com/business) Get started Advertise Learn Support ![](images/9f2e2ec0870ac9d6c4257e1eed242103195d9f9f.svg) ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg) ![](images/b6772ccdc4f7cbeed6f953ebb53e05deeb88bb5f.svg) ## Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA4MDU5fQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fads%2Fad-objectives%2Flead-generation) [Start Now](https://www.facebook.com/adsmanager/?nav_source=fb4b) Go to Ads Manager __chevron-down__ [Create a Page](https://www.facebook.com/business/redirect/pages/creation/?campaign_id=163681540489385&creative&placement=%2Fbusiness%2Fads%2Fad-objectives%2Flead-generation) ##### Lead ads # Capture, nurture and convert leads before people search. Go beyond search. With lead ads, you can create intent across Facebook, Instagram, WhatsApp and more. [Download the guide](/business/f/813271794661647) __Pozastaviť -0:06 __Obnoviť zvuk __Zobraziť na celej obrazovke ![](images/96080c00e6d177f0514b7688c6669c1999f18416.webp) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) ## Generate leads across Meta technologies. Effective lead generation marketing can help businesses build trust, establish rapport with potential customers and nurture interest until they’re ready to make a purchase. For businesses selling services or navigating more complex consideration cycles, Meta offers a suite of tools built to help advertisers reach and qualify high-value leads, nurture them effectively and ultimately convert them into customers. Keep ReadingCollapse ## Build intent and make it easy for people to express interest with a range of engaging lead ad formats. ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) ![Reels advertisement for a burger restaurant](images/8e4a7749ad33766afebf5b0d34e08bd26148d4eb.webp) ![Generate leads with website and instant forms](images/3309679ce207cb7d0d59a227eea566f230ad5860.webp) ## Lead ads with instant form Prompt people to fill out a form that opens directly from your lead ad. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg) Learn more ](/business/ads/ad-objectives/lead-generation/lead-ads-with-forms) ## Lead ads with website form Prompt people to fill out a form that you host on your website. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg) Learn more ](/business/help/983639606486840) ## Lead ads with calling Prompt people to call your business directly at the moment of consideration. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg) Learn more ](/business/ads/ad-objectives/lead-generation/lead-ads-with-calling) ## Lead ads that click to message Generate leads through chat on Messenger, Instagram Direct or WhatsApp. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg) Learn more ](/business/ads/ad-objectives/lead-generation/lead-ads-with-messaging) ## Multiple lead ad conversion locations Use two conversion locations in a single ad set or campaign — for example, website and instant form. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg) Learn more ](/business/help/1068151697991198) ##### Benefits ## Drive discovery to create and meet demand. ![](images/c43f24819a55cea91a82bfffb3e340eed9504979.svg) ### Acquire qualified leads. Reach higher-intent prospects at scale with lead verification tools, like [phone number via SMS passcode](/business/help/898260175547909) and [work email](/business/help/10003852069627862), and automation with [Advantage+ leads campaigns](/business/ads/meta-advantage-plus/leads). ![](images/5b06249daf44874daf18d192b78fd361525475c6.svg) ### Maximize lead quality. Use [first-party data integrations](/business/help/571704773472628) and [optimize your campaign for lead quality](/business/help/782657799338685?id=735435806665862) (available for instant form and website form) to lower cost per quality lead. ![](images/e83d42b73d70c74845129febf969114b64bf7ad2.svg) ### Close the loop. [Nurture](/business/help/650994050545508) and manage leads by streamlining follow up and [connecting your CRM](/business/help/151175832083886) or lead management system of choice, such as [Meta Leads Center](/business/help/929596264178167). ## Connect with leads at every step of the shopping journey, from discovery to consideration to purchase. Lead generation on Meta technologies happens in an environment where people are open to discovery, and businesses can both create demand and nurture intent. ## 64% of online shoppers use Meta to discover new products and brands. 1 ## 45% of online shoppers have used Meta to help with purchases, leading Amazon and Google search. 2 ## 49% of online shoppers saw an ad that drove product evaluation. 3 ## Grow your lead generation expertise with self-guided courses and guides. [![Papers icon](images/1c72db3febd859fd04db665a7f8299a0bb7550a8.svg)Meta Blueprint courseMaximize lead quality with Meta Conversions API for CRM![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Start learning](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.facebookblueprint.com%2Fstudent%2Fpath%2F253141-conversions-api-crm&h=AT40BEs-7hOO0Inf2jyr7jmY1ZFFRwor4mTGo2blyeLrixHh5-y-mIuIoAUoOx8XA1g5v4D4jeqX1r9NeG4UZCNLD8QDQPBnUgjFXgtEIFcD5qUCWOPZe31fIYKeaNUY9RltEFr6GBc-yQ) [![Papers icon](images/1c72db3febd859fd04db665a7f8299a0bb7550a8.svg)Meta Blueprint courseGenerate leads across Meta technologies![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Enroll now](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.facebookblueprint.com%2Fstudent%2Factivity%2F393363-generate-business-leads-with-meta-lead-ads&h=AT4jYKZ2YL37zZ11MHE7Y1ee5VWUfXQwxHrxSHZAk8YlNh3aZBNI4bL04FhFpfgjflZzMJsD2Lp-eojZXvTNs1spUhSM15phsxYgNELeQLOt6EWuOEhkV40r-sHbsqxfcsfSBYEyEPvH8Ans9f_vc4aCQc0) [![Papers icon](images/1c72db3febd859fd04db665a7f8299a0bb7550a8.svg)Meta Blueprint courseMeta Advantage+ leads campaigns: generating high-quality leads with AI![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Start learning](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.facebookblueprint.com%2Fstudent%2Fpath%2F253182-automate-leads-campaigns-course&h=AT5xUiGK-79FUMA1IG66Ym_Ktx41Rudoy9rLOIde1uo6Mj6ZvtFLTvjBTpfVvszILB1Er8YhEtDxBrBSG3k8qTOisrBf9t0eVVSfKmPOAzo932Rj9T4T9-0xComCyOP66ZkGaebyoIvzRw) ## Get started with lead campaigns. Create demand with high-quality prospects and nurture those relationships to drive sales. [Create ad](https://www.facebook.com/adsmanager/?nav_source=fb4b) ## Get the latest updates from Meta for Business. Provide your email address to receive the latest updates from Meta for Business, including news, events and product updates. By submitting this form, you agree to receive marketing related electronic communications from Meta, including news, events, updates and promotional emails. You may withdraw your consent and unsubscribe from these at any time, for example, by clicking the unsubscribe link included on our emails. 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