--- url: https://www.facebook.com/business/ads/ad-objectives/awareness title: Awareness Ad objective: Improve brand awareness & Reach | [portál] Meta for Business crawled: 2026-04-10T08:01:02+00:00 --- [![Meta for Business \(formerly Facebook for Business\)](images/ff9eaa004920b7daa4072621f521b3d943dc3555.svg)](https://www.facebook.com/business) Get started Advertise Learn Support ![](images/7cd18adfb7153d18d833c180c8bb9d1118eaf364.svg) ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg) ![](images/d0d5abee16badc978e47f2ab45c4e32de3df37c9.svg) ## Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA4MDYwfQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fads%2Fad-objectives%2Fawareness) [Start Now](https://www.facebook.com/adsmanager/?nav_source=fb4b) Go to Ads Manager __chevron-down__ [Create a Page](https://www.facebook.com/business/redirect/pages/creation/?campaign_id=163681540489385&creative&placement=%2Fbusiness%2Fads%2Fad-objectives%2Fawareness) OverviewGet startedInspiration Overview ##### Awareness objective # Expand your reach and maintain a strong presence with customers using the awareness objective. Optimize your campaigns on Facebook, Messenger and Instagram while you build your brand. [Create ad campaign](https://www.facebook.com/adsmanager/?nav_source=fb4b) ![](images/dc7c5a8f60c4900a72abb66c1205f5a907befb3e.webp) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) ## Increase brand awareness by showing ads to people who are most likely to remember them. The awareness objective is designed to expand your brand's reach to the people who are interested in your business. Choose the awareness objective if you want to: * Increase brand awareness or change brand perception. * Show your ad to as many people in your audience as possible. You can choose to maximize your reach or impressions for the entire duration of your campaign. * Share videos of your business with people most likely to watch them. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg) Create ad campaign ](https://www.facebook.com/adsmanager) Read moreCollapse ## Here's how the awareness objective can optimize your campaigns. ![](images/4701cfe4a298e81295c64f84c3aac0c7d2952d88.webp) ### Reach more customers. Ecommerce and retail brands can better stand out from competitors by providing updates, deals, events, news and additional incentives for being connected on Meta technologies. ![](images/d0cdedeef7c6928db93825e7fb6590d9f5288232.webp) ### Stay top of mind. Increase brand affinity, maintain customer loyalty and drive more sales. Early and ongoing awareness campaigns can drive consideration and conversions. ![](images/64e196facf5db70b90ff549cb12f70e0bcc4257b.webp) ### Engage your audience. The awareness objective can help increase video views to tell your brand's story. Use video to show details of your product or service, or convey emotion. ## See real results with the awareness objective. 74% of people surveyed said they use Meta technologies to discover brands or products online, compared to 41% who said they discover new brands or products via the brand’s website.1 50% of brand reputation comes from online sociability.2 79% of the time, adding video increased the likelihood to buy a product, with an average increase of 12% in intent (and an increase of 26% for new buyers).3 Get started Set up your ad campaign with the awareness objective.Find out moreClose![](images/5280c2c3cdc02342770b235a1a53cd29d668f9f0.svg) #### To set up your ad campaign with the awareness objective, select **Awareness** when creating your ad. After putting in your campaign details, select one of the following performance goals: * Maximize reach of ads: Show your ads to as many people as possible. * Maximize number of impressions: Show your ads to people as many times as possible. * Maximize ad recall lift: Show your ads to people who are likely to remember seeing them. * Maximize ThruPlay views: Show your video ads to people who will watch the entire video when it’s shorter than 15 seconds. Or show longer video ads to people who are likely to watch at least 15 seconds. * Maximize two-second continuous video views: Show your video ads to people who are likely to watch two continuous seconds or more. Most two-second continuous video views will have at least 50% of the video pixels on screen. #### To set up your ad campaign with the awareness objective, select **Awareness** when creating your ad. After putting in your campaign details, select one of the following performance goals: * Maximize reach of ads: Show your ads to as many people as possible. * Maximize number of impressions: Show your ads to people as many times as possible. * Maximize ad recall lift: Show your ads to people who are likely to remember seeing them. * Maximize ThruPlay views: Show your video ads to people who will watch the entire video when it’s shorter than 15 seconds. Or show longer video ads to people who are likely to watch at least 15 seconds. * Maximize two-second continuous video views: Show your video ads to people who are likely to watch two continuous seconds or more. Most two-second continuous video views will have at least 50% of the video pixels on screen. ![](images/5280c2c3cdc02342770b235a1a53cd29d668f9f0.svg) ##### Performance goal tips ## How to increase reach, brand awareness and video views with your campaigns. Expand allCollapse all Tips for increasing reach![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) Increase the average frequency (how often people see an ad) by extending the length of a campaign, or by raising the frequency cap. * Major holidays or sporting events can make reaching an audience more expensive, so plan ahead or avoid them for more even pricing. * Getting to know the business’s online community is a great way to understand them offline. Engage with people in the community and promote the brand’s online presence by sharing fun articles or promoting events on social media to increase engagement. * Turn customers from people who occasionally shop with your business to passionate advocates by recognizing what type of shopper they are. Businesses can use the five shopper personas to understand how they should engage with customers to grow their business. Increase the average frequency (how often people see an ad) by extending the length of a campaign, or by raising the frequency cap. * Major holidays or sporting events can make reaching an audience more expensive, so plan ahead or avoid them for more even pricing. * Getting to know the business’s online community is a great way to understand them offline. Engage with people in the community and promote the brand’s online presence by sharing fun articles or promoting events on social media to increase engagement. * Turn customers from people who occasionally shop with your business to passionate advocates by recognizing what type of shopper they are. Businesses can use the five shopper personas to understand how they should engage with customers to grow their business. Tips for increasing brand awareness![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) * Showcase what makes a business unique by sharing the brand’s backstory. * Give people an incentive to visit the business online or in-store. * Set targeting to where customers are, whether local or across the country. * Give people an easy way to connect using call-to-action buttons. * Showcase what makes a business unique by sharing the brand’s backstory. * Give people an incentive to visit the business online or in-store. * Set targeting to where customers are, whether local or across the country. * Give people an easy way to connect using call-to-action buttons. Tips for increasing video views ![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) * Use the first few seconds wisely. Bring your story to life quickly and consider showing brand or product imagery in the first few seconds. * Focus on storytelling. Video length is less important than telling a cohesive and concise story. * Tell your story with and without sound. Since videos on Meta technologies autoplay with sound off, it’s important to make sure your video ads entice viewers even when muted. * Tailor your story to your audience. People are more likely to pay attention to content that’s relevant to their interests. Consider creating unique videos (or different versions of the same video) for different audience segments. * Drive specific actions with call-to-action buttons. Give people an easy way to connect with your business using call-to-action buttons. * Use the first few seconds wisely. Bring your story to life quickly and consider showing brand or product imagery in the first few seconds. * Focus on storytelling. Video length is less important than telling a cohesive and concise story. * Tell your story with and without sound. Since videos on Meta technologies autoplay with sound off, it’s important to make sure your video ads entice viewers even when muted. * Tailor your story to your audience. People are more likely to pay attention to content that’s relevant to their interests. Consider creating unique videos (or different versions of the same video) for different audience segments. * Drive specific actions with call-to-action buttons. Give people an easy way to connect with your business using call-to-action buttons. ##### More solutions ## Discover other top-performing ad objectives. Inspiration ## Optimize your brand ad campaign with the awareness objective. Increase your audience reach, brand awareness or video views on Facebook, Messenger and Instagram. [Create ad campaign](https://www.facebook.com/adsmanager/?nav_source=fb4b) ## Get the latest updates from Meta for Business. Provide your email address to receive the latest updates from Meta for Business, including news, events and product updates. 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