--- url: https://www.facebook.com/business/ads/ad-objectives title: Facebook Ad Campaign Objectives & Goals | [portál] Meta for Business crawled: 2026-04-10T08:00:58+00:00 --- [![Meta for Business \(formerly Facebook for Business\)](images/ff9eaa004920b7daa4072621f521b3d943dc3555.svg)](https://www.facebook.com/business) Get started Advertise Learn Support ![](images/22272f46609a3f4031f1a951d944a765859a141d.svg) ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg) ![](images/9ddf10afb8d106ba2a2c5692154891a89ecd8e3c.svg) ## Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA4MDU3fQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fads%2Fad-objectives) [Start Now](https://www.facebook.com/adsmanager/?nav_source=fb4b) Go to Ads Manager __chevron-down__ [Create a Page](https://www.facebook.com/business/redirect/pages/creation/?campaign_id=163681540489385&creative&placement=%2Fbusiness%2Fads%2Fad-objectives) [Back to: Advertising Home](/business/ads)[![](images/c54628bea28893622e87fd56e420d0830de3df98.svg)](/business/ads) [Next Topic: Budget & Schedule](/business/ads/ad-budget-schedule)[![](images/c54628bea28893622e87fd56e420d0830de3df98.svg)](/business/ads/ad-budget-schedule) ##### ![](images/a1e9e0795d2cf896413de072322e6e508d8e428c.svg)Meta Ads # Ad objectives Set your ad up for success by choosing the right objective for your business goals. ## ![](images/079f2f02c7b6a4d876dae8a9f118cd059119d53e.webp)What you'll learn: ### What are ad objectives? Learn how our ad system leverages ad objectives to get you the results you want. ### Choose an objective Find the ad objective that best fits your business goals. ![Choose a campaign objective](images/5258a9aa46689786a6b193ea2252d8fc3c4e705a.webp) ## Get the results you want with the right objective. Meta’s ad auction is designed to help your ad get the most results possible for your budget. You will need to tell our auction system what you want to accomplish with your ad. You can do this by choosing the ad objective that best supports your business goal. Our auction system will look for people across Facebook, Instagram, and Messenger who are more likely to take the action related to your ad objective. ## Select the right ad objective for your business goals. #### Whether your goal is to increase sales of your products, drive more traffic to your website, or find new contacts for your business, we have the right ad objective for you: 1An optimization goal may fall under multiple objectives. For example, video views is available under both awareness and engagement since video can play many different roles in a marketing campaign. You should select the objective that is most similar to your larger marketing goal. ## Ready to get started? [Create ad](/business/mfb_login_redirect_logging?redirect_destination=ads_manager) [![](images/210c1df42868d02f3c676958f2a41e8643d0661a.svg) Next Topic: Budget & Schedule ](/business/ads/ad-budget-schedule) Available on desktop and the Ads Manager app. ## Get the latest updates from Meta for Business. 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