--- url: https://www.facebook.com/business/ads/ad-creative title: Expand Your Ad Creative Strategy & Enhance Ad Performance | [portál] Meta for Business crawled: 2026-04-10T08:01:00+00:00 --- [![Meta for Business \(formerly Facebook for Business\)](images/ff9eaa004920b7daa4072621f521b3d943dc3555.svg)](https://www.facebook.com/business) Get started Advertise Learn Support ![](images/3112f2b0ed744ed5e4b25a1df80b9a31dd0872e2.svg) ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg) ![](images/b92260f2a073725ee45e215c050fc9a0cbf66c13.svg) ## Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA4MDU4fQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fads%2Fad-creative) [Start Now](https://www.facebook.com/adsmanager/?nav_source=fb4b) Go to Ads Manager __chevron-down__ [Create a Page](https://www.facebook.com/business/redirect/pages/creation/?campaign_id=163681540489385&creative&placement=%2Fbusiness%2Fads%2Fad-creative) [Back to: Advertising Home](/business/ads)[![](images/c54628bea28893622e87fd56e420d0830de3df98.svg)](/business/ads) [Next Topic: Automation Tools](/business/ads/automation)[![](images/c54628bea28893622e87fd56e420d0830de3df98.svg)](/business/ads/automation) ##### ![](images/a1e9e0795d2cf896413de072322e6e508d8e428c.svg)Meta Ads # Expand your ad creative strategy Enhance ad performance through adoption of new formats, placements and mediums. ![](images/1ade59348ec6b49412c1e8ccf1856ca91128f623.webp) ## ![](images/079f2f02c7b6a4d876dae8a9f118cd059119d53e.webp)What you'll learn: ### Ad Placements Choose where people will see your ad. ### Ad Formats Stay competitive with new formats and a mixed format creative strategy. ### Visual design Share what makes your brand unique with high quality creative concepts. ![Ad sample with Advantage+ placements](images/eabafc8eddd7ce5b20bdd03514c57f8cd0ab243e.webp) ## Placements The places where you can run your ads are called Placements. You choose where your ads appear - on Facebook, Messenger, WhatsApp or Instagram. This depends on the objective you choose when you create your campaign, as well as your ad type and settings. We recommend selecting 6 or more placements. Keep in mind that not all placements are available for every ad objective. [Learn more](/business/ads/advantage-plus-placements) ## Formats Adoption of new formats and a mixed format creative strategy will help your business stay competitive in our ad auction. ![](images/5be9ade921021ca662a530a7fe67cc960b29ba70.svg) ![](images/769cb3a66fb31679aaa45c01860e69d11d61b2f4.svg) ![](images/8ed44f63717b52617056ac5637e30bbc19de6999.webp) ### Image Drive people to destination websites or apps through high-quality and engaging visuals. Use your own images or create an ad with stock photos to tell your story. ![](images/71c10ca86143719aa9751951a09299fdfda21d4c.webp) ### Video Show off product features and draw people in with sound and motion. Capture attention in the first three seconds with the most important message early. ![](images/42640c51c8dd38da739d2f341f66840388ff1e6c.webp) ### Carousel Display up to ten images or videos within a single ad. Use carousel ads to show different images of the same product, or create one long photo that people can swipe. ![](images/40964bcafea5af853724805c79245071777af4b6.webp) ### Collection Ads Encourage shopping by displaying items from your product catalog – customized for each individual. Use our dynamic options to showcase your products in various ways. [Learn more](/business/ads-guide/update) ![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif) Vyskytol sa nejaký problém Toto video sa nepodarilo prehrať. [Viac informácií](https://www.facebook.com/help/396404120401278/list) ## Visuals and messaging Share what makes your brand unique. High-quality visuals and compelling messages can grab people’s attention and help make your ad more relevant so it can perform better in the ad auction. [Learn more](/business/small-business/creative-refinery) ## Ready to get started? [Create ad](/adsmanager/?nav_source=fb4b) [![](images/210c1df42868d02f3c676958f2a41e8643d0661a.svg) Next Topic: Automation Tools ](/business/ads/automation) Available on desktop and the Ads Manager app. ##### Meta Ads ## Set your ads up for success with these tips. ![](images/5be9ade921021ca662a530a7fe67cc960b29ba70.svg) ![](images/769cb3a66fb31679aaa45c01860e69d11d61b2f4.svg) [![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif)![](images/ad80787353769d617562bcb1a115fc2819433a79.svg) The ad auction explained Get the best results possible for your budget by becoming an ad auction expert. ](/business/ads/ad-auction) [![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif)![](images/ad80787353769d617562bcb1a115fc2819433a79.svg) Ad objectives Set your ad up for success by choosing the right objective for your business goals. ](/business/ads/ad-objectives) [![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif)![](images/ad80787353769d617562bcb1a115fc2819433a79.svg) Setting your ad budget and schedule Power your ad with a competitive budget and the right schedule to get the results you want. ](/business/ads/ad-budget-schedule) [![](images/c3dacfcd1a02470573aeabb78f3b0a084d9590fb.gif)![](images/ad80787353769d617562bcb1a115fc2819433a79.svg) Measurement Understanding ad results and performance. ](/business/ads/measurement) ## Get the latest updates from Meta for Business. 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