--- url: https://www.facebook.com/business/ads title: Meta Ads - Reach Customers Online with Ads on Facebook, Instagram, Messenger & WhatsApp | [portál] Meta for Business crawled: 2026-04-10T07:59:41+00:00 --- [![Meta for Business \(formerly Facebook for Business\)](images/ff9eaa004920b7daa4072621f521b3d943dc3555.svg)](https://www.facebook.com/business) Get started Advertise Learn Support ![](images/0440eb5e27ad16d8145fcc6fffa3a59956e92e92.svg) ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg) ![](images/9a93a4a2ceefd023e9f0b84477695aa2a51305b3.svg) ## Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA3OTc5fQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fads) [Start Now](https://www.facebook.com/adsmanager/?nav_source=fb4b) Go to Ads Manager __chevron-down__ [Create a Page](https://www.facebook.com/business/redirect/pages/creation/?campaign_id=163681540489385&creative&placement=%2Fbusiness%2Fads) [ Meta ads ](/business/ads) [How it works](/business/ads/ad-auction) [Objectives](/business/ads/ad-objectives) [Budget](/business/ads/pricing) [Creative](/business/ads/ad-creative) FAQ [Ad support](/business/ads/review-policy-guidelines) # Your customers are here. Find them with Meta ads. Reach new and existing customers as they connect with people and find communities on Facebook, Instagram, Messenger and WhatsApp. [Create ad](/business/mfb_login_redirect_logging?redirect_destination=ads_manager) ![](images/f5c47de4a618a25137a196476d14aa0ba904f2e4.svg)Keep learning ![](images/d16e53520ba820122a5b37bd05847c81b6725856.webp) What are Meta ads ![ad showing Contact us button](images/415151dd6fd162e34a986fecba2f5f04a7c7de06.webp) ## What are Meta ads? Build lasting connections with customers with Facebook ads, Instagram ads, and ads clicking to WhatsApp and Messenger. Billions of people use Meta apps to connect with people and explore topics they care about. Your Meta ads can show up as your customers explore their Facebook Feed or watch Instagram Reels or check their Messenger inbox. Businesses like yours use Meta ads to increase online sales, drive in-store traffic and find new customers. Whether you’re new to online advertising or are an experienced marketer, Meta is here to give you the resources and support you need to succeed. [Learn how ads work](/business/ads/ad-auction) ## Get the results that matter to your business. [![](images/b90f3e2c857ffd2a26e00f1285ad7279de030eab.webp)Increase your online sales**Drive purchases** on your website, Facebook or Instagram with sales ads. ![right arrow icon](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn about sales ads](/business/ads/ad-objectives/sales) [![](images/cd3cd6916df67d3cff1fbf3a972be61fdc51265c.webp)Generate qualified leads**Connect with qualified customers** for your business with lead ads. ![right arrow icon](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn about lead ads](/business/ads/ad-objectives/leads) [![](images/3206fb52ac827c19cbdc8222ef2a132b6f102396.webp)Drive engagementShow ads to people likely to be interested in your business and get more messages, video views or post engagement.![right arrow icon](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn about engagement ads](/business/ads/ad-objectives/engagement) [![](images/c1ab7c1e9e7fa7558967d0238dd53927b9354f7a.webp)Send more traffic Get more visitors to your website or physical storefront with traffic ads. ![right arrow icon](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn about traffic ads](/business/ads/ad-objectives/traffic) [![](images/fcc0473afbb1ac97bba1446332724018e1b2ec4e.webp)Build awareness Stay top-of-mind with your potential customers with awareness ads on Facebook and Instagram. ![right arrow icon](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn about awareness ads](/business/ads/ad-objectives/awareness) [![](images/42318c3c343728fa2c59c892e4cf76aac2dc9a20.webp)Increase app installs Get more users for your app with the app promotion objective for Meta ads. ![right arrow icon](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn about app promotion ads](/business/help/2083260191704068) [Learn more about objectives](/business/ads/ad-objectives) ## How Meta decides who sees your ads When you publish your ads, they’ll compete against other ads targeted towards the same audience in a process called the ad auction. You can help your ads compete by implementing Meta’s ad auction best practices. [See auction tips](/business/ads/ad-auction) ## Ready to find more customers with Meta ads? [Create ad](/business/mfb_login_redirect_logging?redirect_destination=ads_manager) [Keep learning](/business/ads/ad-auction) FAQs ## Frequently asked questions How do you create a Meta ad?![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) To create a Meta ad, set up your Meta Ads Manager account with your Facebook Page or Instagram business profile. Then, you’ll follow the step-by-step ad setup guide included in Ads Manager: 1. **Choose your objective.** To choose the right objective, select the desired outcome for your ad, like sales, leads or increased awareness. 2. **Select your audience.** You can build an audience based on age, gender, location and interests. To start, think of your typical customers and try to replicate that audience here. 3. **Decide where to run your ad.** You can run your ads on Facebook, Instagram, Messenger, Audience Network or across them all. We recommend Advantage+ placements, which allows Meta to serve your ads where they’ll do best. 4. **Set your budget.** Enter your daily or lifetime budget and the time period during which you want your ads to run. 5. **Pick a format.** Choose from photo, video and slideshow formats. 6. **Publish your ad.** Review your ads to make sure they’re ready to go–then, tap Publish to serve your ads to your audience. 7. **Measure and manage your ad.** View your results in Ads Manager and use insights like impressions, engagement and purchases to inform future ads. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more](/business/help/621956575422138) To create a Meta ad, set up your Meta Ads Manager account with your Facebook Page or Instagram business profile. Then, you’ll follow the step-by-step ad setup guide included in Ads Manager: 1. **Choose your objective.** To choose the right objective, select the desired outcome for your ad, like sales, leads or increased awareness. 2. **Select your audience.** You can build an audience based on age, gender, location and interests. To start, think of your typical customers and try to replicate that audience here. 3. **Decide where to run your ad.** You can run your ads on Facebook, Instagram, Messenger, Audience Network or across them all. We recommend Advantage+ placements, which allows Meta to serve your ads where they’ll do best. 4. **Set your budget.** Enter your daily or lifetime budget and the time period during which you want your ads to run. 5. **Pick a format.** Choose from photo, video and slideshow formats. 6. **Publish your ad.** Review your ads to make sure they’re ready to go–then, tap Publish to serve your ads to your audience. 7. **Measure and manage your ad.** View your results in Ads Manager and use insights like impressions, engagement and purchases to inform future ads. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more](/business/help/621956575422138) What are the best practices for online ads?![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) Meta offers in-depth guides to every step of the online advertising process with Meta. Whether you have questions about budget, creative, audience, or automated tools, the Advertiser Success Center was created to help you learn more about how to advertise on Facebook and Instagram. Here are a few best practices to get you started: **Creative:** * For videos: Keep videos under 15 seconds, grab attention in the first 3 seconds, and make sure to use vertical formats. * For photos: Make sure to use eye-catching imagery and vertical formats. **Budget:** * Meta has recommended budgets for each ad objective. Regardless, make sure you give your ad enough budget for 7 days so the system has time to optimize. **Audience:** * Most ads see the best performance with an audience size of 2-10 million. However, depending on your region and typical audience interests, your ideal audience may be smaller or larger. **Placements:** * Meta ads allow you to place ads on Stories, Reels, feeds and other placements across Facebook and Instagram. Meta recommends using Advantage+ placements to automatically find the best placements for your ad. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn how to set up your ads for success](/business/ads/ad-auction) Meta offers in-depth guides to every step of the online advertising process with Meta. Whether you have questions about budget, creative, audience, or automated tools, the Advertiser Success Center was created to help you learn more about how to advertise on Facebook and Instagram. Here are a few best practices to get you started: **Creative:** * For videos: Keep videos under 15 seconds, grab attention in the first 3 seconds, and make sure to use vertical formats. * For photos: Make sure to use eye-catching imagery and vertical formats. **Budget:** * Meta has recommended budgets for each ad objective. Regardless, make sure you give your ad enough budget for 7 days so the system has time to optimize. **Audience:** * Most ads see the best performance with an audience size of 2-10 million. However, depending on your region and typical audience interests, your ideal audience may be smaller or larger. **Placements:** * Meta ads allow you to place ads on Stories, Reels, feeds and other placements across Facebook and Instagram. Meta recommends using Advantage+ placements to automatically find the best placements for your ad. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn how to set up your ads for success](/business/ads/ad-auction) How do I create Facebook ads or Instagram ads?![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) You can create ads for all Meta apps from [Meta Ads Manager](/business/tools/ads-manager). Select the placements you want, including advertising on Facebook and Instagram, Reels, stories, WhatsApp and Messenger. How to create an ad on Facebook or Instagram: 1. Create your ad. 2. Select your placements. These include numerous placements on Facebook and Instagram, including Stories, Reels, Feed and more. You can also select Advantage+ placements, which allows Meta to select the placements where the system predicts your ads will do best. 3. Proceed through the rest of ad creation as normal. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more](/business/help/621956575422138) You can create ads for all Meta apps from [Meta Ads Manager](/business/tools/ads-manager). Select the placements you want, including advertising on Facebook and Instagram, Reels, stories, WhatsApp and Messenger. How to create an ad on Facebook or Instagram: 1. Create your ad. 2. Select your placements. These include numerous placements on Facebook and Instagram, including Stories, Reels, Feed and more. You can also select Advantage+ placements, which allows Meta to select the placements where the system predicts your ads will do best. 3. Proceed through the rest of ad creation as normal. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more](/business/help/621956575422138) Why was my ad rejected?![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) If your ad was rejected, it’s likely because it violates Meta’s Advertising Standards. You can view the reason for rejection in Business Support Home. After you review the reason, you can decide whether to: * Edit your ad or create a new one to comply with our policies * Request another review of your ad, if you believe it was incorrectly rejected [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more about requesting reviews](/business/help/1210227555661027) If your ad was rejected, it’s likely because it violates Meta’s Advertising Standards. You can view the reason for rejection in Business Support Home. After you review the reason, you can decide whether to: * Edit your ad or create a new one to comply with our policies * Request another review of your ad, if you believe it was incorrectly rejected [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more about requesting reviews](/business/help/1210227555661027) What are Meta’s ad specifications?![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) Each ad on Meta’s platforms has different requirements for text, image and video. In general, mobile-friendly creative, with square or vertical image formats, short, action-oriented copy, and videos under 15 seconds, do best. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)View ad specifications by format](/business/ads-guide/update) Each ad on Meta’s platforms has different requirements for text, image and video. In general, mobile-friendly creative, with square or vertical image formats, short, action-oriented copy, and videos under 15 seconds, do best. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)View ad specifications by format](/business/ads-guide/update) What are ad specifications?![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) Your ad specifications are the size and aspect ratio of your image, the length and aspect ratio of your video, and the length of any copy accompanying the ad. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)View ad specifications by format](/business/ads-guide/update) Your ad specifications are the size and aspect ratio of your image, the length and aspect ratio of your video, and the length of any copy accompanying the ad. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)View ad specifications by format](/business/ads-guide/update) How do I troubleshoot a disabled ad account?![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) Your ad account may be restricted for repeated violations of the Meta Advertising Standards, or if we detect unusual activity on your account. If you believe your account was disabled in error, you can request a review in Business Support Home. If your account was restricted due to security concerns, you can take steps to secure your account in Business Support Home. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more about advertising restrictions](/business/help/975570072950669?id=434838534925385) Your ad account may be restricted for repeated violations of the Meta Advertising Standards, or if we detect unusual activity on your account. If you believe your account was disabled in error, you can request a review in Business Support Home. If your account was restricted due to security concerns, you can take steps to secure your account in Business Support Home. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Learn more about advertising restrictions](/business/help/975570072950669?id=434838534925385) How much does it cost to advertise on Facebook or Instagram?![](images/ce2562be98537d8e924d432a364597b29ca223c0.svg) There are different recommended daily budgets for each ad objective; however, there is no minimum budget. You can set an average daily budget or one fixed budget for your entire campaign. While your advertising budget may vary, your ad should run for at least 7 days, so our system has time to learn from its performance. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Get budget recommendations](/business/ads/ad-budget-schedule) There are different recommended daily budgets for each ad objective; however, there is no minimum budget. You can set an average daily budget or one fixed budget for your entire campaign. While your advertising budget may vary, your ad should run for at least 7 days, so our system has time to learn from its performance. [![](images/f8635e8542436b02fe3f1bdc96aa69acee541e7d.svg)Get budget recommendations](/business/ads/ad-budget-schedule) ## Get the latest updates from Meta for Business. Provide your email address to receive the latest updates from Meta for Business, including news, events and product updates. By submitting this form, you agree to receive marketing related electronic communications from Meta, including news, events, updates and promotional emails. You may withdraw your consent and unsubscribe from these at any time, for example, by clicking the unsubscribe link included on our emails. For more information about how Meta handles your data please read our [Data Policy](/about/privacy). form origin lead_source optin__c Campaign_ID Subscribe [ © 2026 Meta ](https://www.facebook.com/) [About](https://www.meta.com/about/ "Read our blog, discover the resource center, and find job opportunities.")[Developers](https://developers.meta.com/ "Develop on our platform.")[Careers](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.metacareers.com%2F&h=AT7GJgeQ8yd2ItSRza_jHhZHMQs8MQLkBtIiEOlXQn0Lefu1zkhwbIP_5wD6M9JygDNDWq3mwNxKVe7BznOFco3b3on4XOtamLXSQq-0whv5CXSN8BZVEYtQzbAAShpueX1a1geW93rrng "Make your next career move to our awesome company.")[Privacy](https://www.facebook.com/privacy/explanation "Learn about your privacy and Facebook.")[Cookies](https://www.facebook.com/help/cookies "Learn about cookies and Facebook.")[Terms](https://www.facebook.com/policies/ "Review our terms and policies.")[Help Center](https://www.facebook.com/business/help/ "Visit our Help Center.") [English (US)](https://www.facebook.com/business/ads "Angličtina \(USA\)")[English (UK)](https://en-gb.facebook.com/business/ads "Angličtina \(Spojené kráľovstvo\)")[Español](https://es-la.facebook.com/business/ads "Španielčina")[Português (Brasil)](https://pt-br.facebook.com/business/ads "Portugalčina \(Brazília\)")[Français (France)](https://fr-fr.facebook.com/business/ads "Francúzština \(Francúzsko\)")[Español (España)](https://es-es.facebook.com/business/ads "Španielčina \(Španielsko\)")Ďalšie jazyky[العربية](https://ar-ar.facebook.com/business/ads "Arabčina")[Tiếng Việt](https://vi-vn.facebook.com/business/ads "Vietnamčina")[Italiano](https://it-it.facebook.com/business/ads "Taliančina")[Deutsch](https://de-de.facebook.com/business/ads "Nemčina")[ภาษาไทย](https://th-th.facebook.com/business/ads "Thajčina")[中文(台灣)](https://zh-tw.facebook.com/business/ads "Tradičná čínština \(Taiwan\)")[Čeština](https://cs-cz.facebook.com/business/ads "Čeština")[Dansk](https://da-dk.facebook.com/business/ads "Dánčina")[Ελληνικά](https://el-gr.facebook.com/business/ads "Gréčtina")[Suomi](https://fi-fi.facebook.com/business/ads "Fínčina")[Français (Canada)](https://fr-ca.facebook.com/business/ads "Francúzština \(Kanada\)")[עברית](https://he-il.facebook.com/business/ads "Hebrejčina")[हिन्दी](https://hi-in.facebook.com/business/ads "Hindčina")[Magyar](https://hu-hu.facebook.com/business/ads "Maďarčina")[Bahasa Indonesia](https://id-id.facebook.com/business/ads "Indonézština")[日本語](https://ja-jp.facebook.com/business/ads "Japončina")[한국어](https://ko-kr.facebook.com/business/ads "Kórejčina")[Bahasa Melayu](https://ms-my.facebook.com/business/ads "Malajčina")[Norsk (bokmål)](https://nb-no.facebook.com/business/ads "Nórčina \(bokmal\)")[Nederlands](https://nl-nl.facebook.com/business/ads "Holandčina")[Polski](https://pl-pl.facebook.com/business/ads "Poľština")[Português (Portugal)](https://pt-pt.facebook.com/business/ads "Portugalčina \(Portugalsko\)")[Română](https://ro-ro.facebook.com/business/ads "Rumunčina")[Русский](https://ru-ru.facebook.com/business/ads "Ruština")[Svenska](https://sv-se.facebook.com/business/ads "Švédčina")[Türkçe](https://tr-tr.facebook.com/business/ads "Turečtina")[中文(简体)](https://zh-cn.facebook.com/business/ads "Zjednodušená čínština \(Čína\)")[中文(香港)](https://zh-hk.facebook.com/business/ads "Tradičná čínština \(Hongkong\)") ![](images/3910f43ef1b07e2e2045c6f21308e6f4219b5ff4.webp) #### ![](images/0d1ede97a21ed0e4543b60b3e4182c3e6d08e6c3.svg)Log in to Meta for Business Manage your ad accounts and get personalized support. [![](images/30e69fab7e15242c85ed3b7e99f0cc4f6a414cd2.svg)Log in with Facebook](/login/?privacy_mutation_token=eyJ0eXBlIjo1LCJjcmVhdGlvbl90aW1lIjoxNzc1ODA3OTc5fQ%3D%3D&next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fads) __ Povoliť používanie cookies zo služby Facebook v  tomto prehliadači? Používame cookies a podobné technológie, ktoré nám pomáhajú poskytovať a zlepšovať obsah v [Produktoch Meta](https://www.facebook.com/help/1561485474074139). Používame ich aj na poskytovanie bezpečnejšieho prostredia pomocou informácií, ktoré získavame z cookies v službe Facebook a mimo nej, a na poskytovanie a zlepšovanie Produktov Meta pre ľudí, ktorí majú účet. __ Nevyhnutné cookies: Tieto cookies sa vyžadujú na používanie Produktov Meta. Sú nevyhnutné na správne fungovanie našich lokalít. __ Cookies od iných spoločností: Používame cookies od iných spoločností na to, aby sme vám zobrazovali reklamy mimo Produktov Meta a  poskytovali vám funkcie, ako sú mapy a videá v Produktoch Meta. Tieto cookies sú nepovinné. Nepovinné cookies, ktoré používame, máte pod kontrolou vy. V našich [Zásadách používania cookies](https://www.facebook.com/policies/cookies/) si môžete prečítať viac o cookies a o tom, ako ich používame. Svoje voľby môžete kedykoľvek skontrolovať alebo zmeniť. Informácie o cookies ![](images/99ed065db9cc5593fc07e01fbe9c3cce2df634c7.png) Čo sú cookies? Viac informácií ![](images/3bbef264b25658a68cd4770e7f8be23280326d61.png) Prečo používame cookies? Viac informácií ![](images/91db0a6d8a74268c645f2888c77d51c6c0ac21a3.png) Čo sú produkty Meta? Viac informácií ![](images/1f96e0a156e8e4e9ea5e15d626110bf53fe0e8e5.png) Váš výber cookies Viac informácií Cookies od iných spoločností Používame cookies od [iných spoločností](https://www.facebook.com/privacy/policies/cookies/?annotations\[0\]=explanation%2F3_companies_list), aby sme vám zobrazovali reklamy mimo našich produktov a poskytovali vám funkcie, ako sú mapy, platobné služby a videá. Výber cookies podľa kategórie Ako používame tieto cookies Ak povolíte tieto cookies Ak tieto cookies nepovolíte Ďalšie spôsoby, ako môžete mať svoje informácie pod kontrolou Spravujte svoje reklamné prostredie v Centre účtov Viac informácií o onlinovej reklame Ovládanie cookies prostredníctvom nastavení prehliadača Povoliť všetky cookies Odmietnuť nepovinné cookies Povoliť všetky cookies Odmietnuť nepovinné cookies